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The Change of Environmental Group' Support Level Before and After the Exaggeration and Distortion in National Tourism Projects

Park, Joung-Koo 1 Chun, Jin-Woo 2

1동국대학교
2동국대학교 호텔관광대학원 수료

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ABSTRACT

This study examined the change of environmental organization' advocacy after exaggeration or false claims on the risks of environmental degradation raised by extreme environmental groups. Data were collected through survey of 200 college students who attended environmental courses. Two scores of pre and post with-and-without distorted damages were compared to identify the differences of social support levels of environmental groups. The hypotheses were analyzed by t-analysis, regression analysis and ANOVA. The results revealed that there were no correlations between the relationship of environmental NGO and government and sex, green consumer's classification, volunteer activity and perception of the NGO. The NGO' support levels were decreased before and after exaggeration of biosystem disturbance. The most prominent coefficient against the NGO was political power-oriented propensity, followed by struggle and violence inclination. On the contrary, collaborative partnership had a prominent effect on affirmative patronage to the environmental groups.

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* References for papers published after 2022 are currently being built.