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A study on Oriental Medical Employees’ Perception and the Activation Plan of Oriental Medical Tourism

Sohn Jeong Gi 1 Lee, Pan-Jae 1 Han,Sang-Il 1

1대구가톨릭대학교

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ABSTRACT

Many countries and corporation devote themselves to find in Oriental medical tourism industry. The purpose of this study is first, to investigate the Oriental medical employee’s perception of current situation of Oriental medical tourism industry; Second, to suggest a strategy planning for Oriental medical tourism. The survey was undertaken for employees who work at Oriental medical and 103 valid samples were collected. This study used SPSS 18.0 for frequency analysis, t-test, and importance-performance analysis. The results of this study are as follows: First, Oriental medical employees think it’s really necessary to revitalize Oriental medical tourism. Second, Oriental medical’ strategy field appeared reasonable order, that is, Oriental skin care, constitutional medicine, Oriental diet, Oriental otorhinolaryngology, and Oriental plastic surgery. Oriental medical tourism promotion and marketing for activation appeared to be in most needed. Oriental medical technology and modernization were to be endeavored for continuous development and maintenance of Oriental medical tourism. Oriental medical tourism professionals, diversity and differentiation of the program, the promotion of products, and government support should be made with interest and efforts.

Citation status

* References for papers published after 2022 are currently being built.