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@article{ART002015792},
author={안효정 and HYUN SUNGHYUP},
title={The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={6},
pages={31-46},
doi={10.17086/JTS.2015.39.5.31.46}

TY - JOUR
AU - 안효정
AU - HYUN SUNGHYUP
TI - The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 31
EP - 46
SN - 1226-0533
AB - The purpose of this research is to (1) examine the role of perceptions of other customers in the formation of premium class passengers' luxury value, (2) investigate the relationships among luxury value, well-being perception, brand engagement in self-concept and Willingness to pay premium class, and (3) test the moderating effects of age, income and frequency. The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 300 Korean luxury passengers who had taken premium class in a recent year. The results revealed that (1) three dimensions of perceptions of other customers are critical factors in the formation of luxury value. (2) most of the hypothesis are supported, and (3) age, income and frequency play significant moderating roles. This study provided critical theoretical and practical implications for luxury marketing managers in the airline industry.
KW - Other Customer Perception;Luxury value;Well-being perception;Brand engagement;Willingness to pay premium
DO - 10.17086/JTS.2015.39.5.31.46
ER -

안효정 and HYUN SUNGHYUP. (2015). The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency. Journal of Tourism Sciences, 39(6), 31-46.

안효정 and HYUN SUNGHYUP. 2015, "The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency", Journal of Tourism Sciences, vol.39, no.6 pp.31-46. Available from: doi:10.17086/JTS.2015.39.5.31.46

안효정, HYUN SUNGHYUP "The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency" Journal of Tourism Sciences 39.6 pp.31-46 (2015) : 31.

안효정, HYUN SUNGHYUP. The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency. 2015; 39(6), 31-46. Available from: doi:10.17086/JTS.2015.39.5.31.46

안효정 and HYUN SUNGHYUP. "The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency" Journal of Tourism Sciences 39, no.6 (2015) : 31-46.doi: 10.17086/JTS.2015.39.5.31.46

안효정; HYUN SUNGHYUP. The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency. Journal of Tourism Sciences, 39(6), 31-46. doi: 10.17086/JTS.2015.39.5.31.46

안효정; HYUN SUNGHYUP. The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency. Journal of Tourism Sciences. 2015; 39(6) 31-46. doi: 10.17086/JTS.2015.39.5.31.46

안효정, HYUN SUNGHYUP. The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency. 2015; 39(6), 31-46. Available from: doi:10.17086/JTS.2015.39.5.31.46

안효정 and HYUN SUNGHYUP. "The Exploratory Investigation of Perceptions of Other Customers on Luxury Value, Well-Being Perception, Brand Engagement in Self-Concept and Willingness to Pay Premium Class: The Moderating Roles of Age, Income and Frequency" Journal of Tourism Sciences 39, no.6 (2015) : 31-46.doi: 10.17086/JTS.2015.39.5.31.46