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@article{ART002023891},
author={Ahn, Young-joo and HYUN SUNGHYUP and Kim, In-sin},
title={A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={7},
pages={25-38},
doi={10.17086/JTS.2015.39.7.25.38}

TY - JOUR
AU - Ahn, Young-joo
AU - HYUN SUNGHYUP
AU - Kim, In-sin
TI - A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 25
EP - 38
SN - 1226-0533
AB - The purpose of this study is to examine benefits sought of G-STAR participation among domestic visitors. It is also to classify the visitors into segmented groups based on their benefits sought. Finally, this study examines differences in online and mobile game involvement and the awareness after participating in G-STAR 2014 among segmented groups. An onsite survey of visitors at G-STAR was conducted. Exploratory factor analysis and cluster analysis were employed to identify market segments by using data collected from 404 respondents. The results of this study found three segmented groups. The results provided detailed profiles and differences in game involvement and awareness after G-STAR among the identified benefit-based segments. The importance of the development of customized exhibition programs in order to increase the awareness of the industrial exhibition among visitors is stressed.
KW - Industrial exhibition;Market segmentation;Benefits sought;Awareness of exhibition participation
DO - 10.17086/JTS.2015.39.7.25.38
ER -

Ahn, Young-joo, HYUN SUNGHYUP and Kim, In-sin. (2015). A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014. Journal of Tourism Sciences, 39(7), 25-38.

Ahn, Young-joo, HYUN SUNGHYUP and Kim, In-sin. 2015, "A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014", Journal of Tourism Sciences, vol.39, no.7 pp.25-38. Available from: doi:10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo, HYUN SUNGHYUP, Kim, In-sin "A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014" Journal of Tourism Sciences 39.7 pp.25-38 (2015) : 25.

Ahn, Young-joo, HYUN SUNGHYUP, Kim, In-sin. A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014. 2015; 39(7), 25-38. Available from: doi:10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo, HYUN SUNGHYUP and Kim, In-sin. "A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014" Journal of Tourism Sciences 39, no.7 (2015) : 25-38.doi: 10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo; HYUN SUNGHYUP; Kim, In-sin. A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014. Journal of Tourism Sciences, 39(7), 25-38. doi: 10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo; HYUN SUNGHYUP; Kim, In-sin. A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014. Journal of Tourism Sciences. 2015; 39(7) 25-38. doi: 10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo, HYUN SUNGHYUP, Kim, In-sin. A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014. 2015; 39(7), 25-38. Available from: doi:10.17086/JTS.2015.39.7.25.38

Ahn, Young-joo, HYUN SUNGHYUP and Kim, In-sin. "A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014" Journal of Tourism Sciences 39, no.7 (2015) : 25-38.doi: 10.17086/JTS.2015.39.7.25.38