2015, Vol.39, No.7

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study examined the effect of the tourist behavior and re-watching on the motivation of sport visitor behavior with the majority of professional sports in the country. This survey was conducted to people who have visited profession baseball and football game experiences and 226 respondents answered. 220 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS 22.0. As a results, the following findings were discovered: First, the motivation of sport visitor behavior had an influence on re-watching; Second, the motivation of sport visitor behavior had not on tourist behavior to tourism. Implications are as follows: First, In order to influence the re watching sports and tourist behavior is appealing the team scores first; Second, need to expand its facilities for families; Third, Sports visitor behavior motivation and sporting events are not relevant.

The purpose of this study is to examine benefits sought of G-STAR participation among domestic visitors. It is also to classify the visitors into segmented groups based on their benefits sought. Finally, this study examines differences in online and mobile game involvement and the awareness after participating in G-STAR 2014 among segmented groups. An onsite survey of visitors at G-STAR was conducted. Exploratory factor analysis and cluster analysis were employed to identify market segments by using data collected from 404 respondents. The results of this study found three segmented groups. The results provided detailed profiles and differences in game involvement and awareness after G-STAR among the identified benefit-based segments. The importance of the development of customized exhibition programs in order to increase the awareness of the industrial exhibition among visitors is stressed.

This study analyzed the relation between the unfairness perception of retail travel agency workers(RTAW) and their conflict perception. Also this research examined in what ways the conflict perception of RTAW impacts on their patterns of behavior in terms of the conflict solving strategies. The result shows that the unfairness perception of RTAW correlates with the conflict perception of RTAW. It is also revealed that the conflict perception of RTAW profoundly affects and functions their specific behavior patterns when they choose the conflict solving strategies. The result shows that they, the retail travel agency workers, are likely to evade the conflicts or they adapt themselves to the given settings. Individual efforts, in turn, can hardly contribute to the unfairness that has been deeply embedded in the distribution channels of travel products. Future research works related to this issue are expected to make a detailed suggestion that can contribute to reconstruct the market of travel agencies in terms of fairness issues.