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The Effect of Recognized Attributes on Purchase Intention of Temple Food: Focusing on Differences between Groups by Psychological Distance

Taniguchi, Kiyomi 1 최지영 2 Han, Chang-Min 1 Kim Hyun Ji 1

1동의대학교
2한국문화관광연구원

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ABSTRACT

The aim of this study is to identify recognized attributes and its effect on purchase intention depending on groups by psychological distance about Temple food. Results of analysis were as follows. Psychological distance were classified into 2 factors(accessibility, attractiveness), and attributes were classified into five factors(natural foods, physical and mental health, cultural, ingredients, cook). The 4kinds of attributes except ingredients had significant differences between 2 groups(high psychological distance, low psychological distance). Regarding the effect of attributes on purchase intension, 2 factors(cultural, ingredients) had negative effects and 1 factor(cook) had positive effect in case of high psychological distance. In the group of low psychological distance, 3 factors(natural foods, health, cook)had positive effects. Through this study, it was suggested that temple food should be developed with aiming to enhance the original attributes such as traditional meaning and value. It also appeared that a various cooking method of temple food should be developed and known through active promotions.

Citation status

* References for papers published after 2023 are currently being built.