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Understanding Management Constraints for Hanok-based Traditional Cultural Experience Programs

Kim, Hyoung-gon 1

1세종대학교

Accredited

ABSTRACT

This study explores managers' perceived constraints in providing Hanok-based tradtional cultural experience programs. An in-depth interview was conducted to the total of 14 managers who run traditional cultural experience programs in Hanok about various constraints they perceive in operating such programs. Data were analyzed in accordance with thematic analysis process. The results show that the prominent management constraints fall into external and internal categories. External constraints include “lack of consistent demand” and “deficiency in stakeholder network and support”. Internal constraints encompass “spatial limits”, “lack of operating personnels and professionality”, and "lack of promotion skill and information". The results of this study pertain to developing efficient managerial strategies to cope with the revealed management constraints.

Citation status

* References for papers published after 2022 are currently being built.