2015, Vol.39, No.9

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study investigated the patterns of rail travellers’ mobility behaviour. Particular attention in this study has been given to young travellers in their twenties and who travel with the ‘Railro’ rail ticket. Using O/D analysis, this study identified possible determinants of travellers’ mobility behaviour in their rail travel. Gravity model was employed to statistically examine the role of the determinants. The questionnaire survey was conducted in Suncheon area, one of the most popular destinations among the Railro rail ticket holders. This study found that travel time and physical distance are not constraints in their visit. Second, the ticket users move to lower urbanised regions. Moreover, the ticket users do not travel to one destination but to multi-destinations. They travel longer distance on the first day of their travel but travel shorter distance on the second day. Lastly, despite holding the rail ticket, they also visit various regions inaccessible by train using connected other transportations. These results provide implications for establishing plans for the regional development and the revitalization of the regional economy as well as developing tourism destination and resources using the main railway stations.

In response to the increasing popularity of golf in Korea, a sizable number of screen golf cafes have been opened during the last decade. As a substitutable leisure activity of golf, screen golf has provided a variety of leisure benefits to golfers who perceive many golfing constraints associated with its high expenditures and time requirement. Nevertheless, the small-scaled leisure industry is deeply concerned over the excessive supply of screen golf cafes to date. The increasingly challenging milieu requires screen golf cafe operators to better understand how their customers make decisions for choosing a cafe. The main purpose of this study is to examine what kinds of attributes comprising screen golf cafe are considered important by screen golf users. Using a microeconomic tool of choice experiment, this study found that respondents placed the highest importance on the availability of sufficient parking lot. The results of the MWTP calculation also indicated that screen golfers were sensitive to the types of screen when choosing their favorite cafes. Based on several findings, this study proposes useful management strategies for screen golf cafes.

The purpose of this study is to measure the value of the multi-functionality of the Gyung-an stream space according to attribute through the applied methodology of choice experiment. Marginal willingness-to-pay was measured by using parameters estimated through the conditional logit model. The value of improving water quality from industrial water level to living water level was estimated at 7,904 KRW per household on a yearly basis. In the case of waterfront space, the value of activating bicycle roads and walkways was estimated at 5,079 KRW. The added value of activating physical training facilities and neighborhood parks was estimated at 2,132 KRW. Meanwhile, each household showed WTP of 5,465 KRW, were the ecological environment to be improved to the level that allowed biodiversity of underwater creatures. The economic value of the Gyung-an stream space for each household on a yearly basis is estimated at 18,204 KRW. According to research results, emphasis on activating the waterfront as part of the river restoration project appears to be the direction that maximizes the benefit of residents under the given budget constraint.