@article{ART002051180},
author={정소진 and Cha, Sung-Mi and Il-Sun Yang},
title={A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={10},
pages={33-49},
doi={10.17086/JTS.2015.39.10.33.49}
TY - JOUR
AU - 정소진
AU - Cha, Sung-Mi
AU - Il-Sun Yang
TI - A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 10
PB - The Tourism Sciences Society Of Korea
SP - 33
EP - 49
SN - 1226-0533
AB - The purpose of this study was to produce VMD(visual merchandising) components specialized for food court in the department store, and to offer marketing implications for launching VMD strategy. This study was done with in-depth interviews of experts and with a questionnaire survey and internet survey of department food court customers. The result shows that ‘VMD factors of dining experience in the department store were composed of convenience, trust, harmony, aesthetic impression, and attractiveness. The results of the IPA analysis show that items scoring high on importance but not on satisfaction were attractiveness of showcase presentation, sufficient space between tables and chairs, and sufficient passage width. This study shows that the differentiated VMD strategy of food court in the department store has significant from an integrated marketing perspective.
KW - VMD(visual merchandising);IPA(importance-performance analysis);Dining experience;Department store
DO - 10.17086/JTS.2015.39.10.33.49
ER -
정소진, Cha, Sung-Mi and Il-Sun Yang. (2015). A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA. Journal of Tourism Sciences, 39(10), 33-49.
정소진, Cha, Sung-Mi and Il-Sun Yang. 2015, "A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA", Journal of Tourism Sciences, vol.39, no.10 pp.33-49. Available from: doi:10.17086/JTS.2015.39.10.33.49
정소진, Cha, Sung-Mi, Il-Sun Yang "A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA" Journal of Tourism Sciences 39.10 pp.33-49 (2015) : 33.
정소진, Cha, Sung-Mi, Il-Sun Yang. A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA. 2015; 39(10), 33-49. Available from: doi:10.17086/JTS.2015.39.10.33.49
정소진, Cha, Sung-Mi and Il-Sun Yang. "A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA" Journal of Tourism Sciences 39, no.10 (2015) : 33-49.doi: 10.17086/JTS.2015.39.10.33.49
정소진; Cha, Sung-Mi; Il-Sun Yang. A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA. Journal of Tourism Sciences, 39(10), 33-49. doi: 10.17086/JTS.2015.39.10.33.49
정소진; Cha, Sung-Mi; Il-Sun Yang. A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA. Journal of Tourism Sciences. 2015; 39(10) 33-49. doi: 10.17086/JTS.2015.39.10.33.49
정소진, Cha, Sung-Mi, Il-Sun Yang. A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA. 2015; 39(10), 33-49. Available from: doi:10.17086/JTS.2015.39.10.33.49
정소진, Cha, Sung-Mi and Il-Sun Yang. "A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA" Journal of Tourism Sciences 39, no.10 (2015) : 33-49.doi: 10.17086/JTS.2015.39.10.33.49
