2015, Vol.39, No.10

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study was conducted on married female immigrants who have moved to Korea. After classifying the food acculturation types, the following were identified their characteristics by their adaptation type correlation between the food acculturation and Korean food diffusion. The results obtained are as follows: First, the food acculturation types of married female immigrants were classified as ‘integration’ 38.5%(42persons)’, ‘assimilation’ 12.8% (14persons), ‘separation’ 28.4%(31persons), ‘marginalization’ 20.2%(22persons). Those types showed differences depending on their age and period of stay in Korea. Thus, studies and educational programs based on the Korean food acculturation types of married female immigrants are necessary. Second, the Korean food diffusion stage by the adaptation type of married female immigrants was the highest in ‘awareness interest(3.82),’ followed by ‘interest evaluation(3.44)’, ‘trial adaptation(3.14).’ In terms of the correlation between Korean food diffusion stage and food acculturation types, significant effects were found in ‘Korean food acculturation’ only. For married female immigrants to adapt to the Korean food culture and accept it as residents, diverse experience in the food culture is necessary.

The purpose of this study was to produce VMD(visual merchandising) components specialized for food court in the department store, and to offer marketing implications for launching VMD strategy. This study was done with in-depth interviews of experts and with a questionnaire survey and internet survey of department food court customers. The result shows that ‘VMD factors of dining experience in the department store were composed of convenience, trust, harmony, aesthetic impression, and attractiveness. The results of the IPA analysis show that items scoring high on importance but not on satisfaction were attractiveness of showcase presentation, sufficient space between tables and chairs, and sufficient passage width. This study shows that the differentiated VMD strategy of food court in the department store has significant from an integrated marketing perspective.

Major mass media have opened global size conferences competitively for recent 10 years. The problem is the fee for speakers account for large portion of the budget of events, however, there is no standard contract and various problems such as cancellation, breach and default of contract occurred in the situation that field workers are not legal or paralegal people. These contract‐related works are very complicated as they are deeply related to international law, domestic law and laws of the lecturer, and we could not find previous studies related to it, it is necessary to perform a study. Accordingly, based on the contract cases that the researcher have dealt with, we analyzed clauses of contracts through in‐depth interviews with responsible people and developed a standard contract to invite speaker form overseas that could be used in MICE industry in common.