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The Effect of Prosocial Motivations on Positive and Negative Consequences in Tourists’ Use of Social Media: The Moderating Effects of Harmonious and Obsessive Passion

Hyunae Lee 1 Chung, Nam-Ho 1

1경희대학교

Accredited

ABSTRACT

Social media users tend to use social media in order to impress other people in smart tourism environments. Especially, since tourism consumption can be associated with higher economic ability and enough leisure time, the majority of tourists has used social media in order to show off their touristic experience and information to social media friends. Tourists have spent much time to select, edit and post their photos and messages during their stay at luxurious hotels or resorts and famous tourism destinations, which can influence on excessive periods of time in social media and ultimately induce negative consequences. Therefore, the present study tried to focus on the factors affecting passion toward and consequences from the use of social media. To be more specific, the present study investigated the impact of altruistic and egoistic motivations on harmonious passion and negative passion, which induce positive and negative consequences.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.