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Service Blueprint of the Young Kids Customers’ Specialized In-flight Service Utilizing Kano Model Analysis

Kim, In-sin 1 봉유미 2 Cho, Min-Ho 2

1부산대학교
2한양대학교

Accredited

ABSTRACT

The purposes of this research were to (1) classify specialized in-flight service quality elements for young kids by applying to Kano model and verify Timko customer satisfaction coefficient, and (2) build the specialized in-flight service blueprint for young kids customers. The Kano model was analyzed and Timko satisfaction coefficient was drawn using data collected from 198 customers who have flown with their young kids. The results of this study indicate that (1) 35 young kids customers’ specialized in-flight service items collected from FGI(Focus Group Interview) were categorized as following: 26 elements as Attractive Quality, 7 elements as One-Dimensional Quality, one element as Must-be Quality, and one element as Indifferent Quality, and (2) specialized in-flight service blueprint for young kids customers was generated to indicate all steps in the service process including Kano service quality category and Timko customer satisfaction coefficient. This study can provide managers with crucial implication to improve service quality in airline industry.

Citation status

* References for papers published after 2023 are currently being built.