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Who Shares Travel Information on Social Media?: A Study of Travel Information Sharing Behaviors according to Narcissistic Propensity

Han, Jin-Seong 1 이예진 1 Yoon Ji-Hwan 1

1경희대학교

Accredited

ABSTRACT

As phenomenon of continuing development of social media lasts, many users are posting their travel-related experiences, opinions and thoughts on one’s social media and sharing it with others based on various purposes. In accordance with this flow, many studies are developing their understandings about usages of social media, but most studies only focused on the advantages of social media and not truly considered the users psychological perspectives that 'who' and 'why' people share travel information. Therefore, this study adapted NPI(Narcissistic Personality Inventory) which usually applied in psychological study to deeply understand the individual's self-presentation propensity regarding narcissism. The results of this study shows that users with high narcissistic propensity have higher self-reinforcement motivation, sharing attitude, sharing intention than the lowers. Although this study only focused on narcissistic propensity, this gives insight to stakeholder related to tourism industry to make better understandings on this phenomenon.

Citation status

* References for papers published after 2022 are currently being built.