@article{ART002066252},
author={Han, Jin-Seong and Yoon, Ji-Hwan},
title={Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={1},
pages={133-145},
doi={10.17086/JTS.2016.40.1.133.145}
TY - JOUR
AU - Han, Jin-Seong
AU - Yoon, Ji-Hwan
TI - Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis
JO - Journal of Tourism Sciences
PY - 2016
VL - 40
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 133
EP - 145
SN - 1226-0533
AB - In this study, we tried to understand the people’s interests and feelings toward the film festival by utilizing social Big Data text mining that have the limelight as a new analytical technique. For this, we collected and compared data for one month before and after the day of BIFF on Oct 1st, 2015 and used comparative analysis. As a result, we found that people’s interests rapidly increased after BIFF has started. In the same way, people’s main concerns were related to the information on its contents and events before BIFF, but after it expands to diverse social issues related to the festival. In addition, though people’s emotions were considerably neutral or positive before the BIFF, they changed to mixed feelings after the festival started and their attention became too hard on the related social issues. For the result, we gave insights to both an effective operation and management scheme for next BIFF and analyzed tourism issues using the big data analysis.
KW - Big data;Text mining;BIFF;Sentiment analysis
DO - 10.17086/JTS.2016.40.1.133.145
ER -
Han, Jin-Seong and Yoon, Ji-Hwan. (2016). Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis. Journal of Tourism Sciences, 40(1), 133-145.
Han, Jin-Seong and Yoon, Ji-Hwan. 2016, "Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis", Journal of Tourism Sciences, vol.40, no.1 pp.133-145. Available from: doi:10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong, Yoon, Ji-Hwan "Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis" Journal of Tourism Sciences 40.1 pp.133-145 (2016) : 133.
Han, Jin-Seong, Yoon, Ji-Hwan. Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis. 2016; 40(1), 133-145. Available from: doi:10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong and Yoon, Ji-Hwan. "Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis" Journal of Tourism Sciences 40, no.1 (2016) : 133-145.doi: 10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong; Yoon, Ji-Hwan. Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis. Journal of Tourism Sciences, 40(1), 133-145. doi: 10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong; Yoon, Ji-Hwan. Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis. Journal of Tourism Sciences. 2016; 40(1) 133-145. doi: 10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong, Yoon, Ji-Hwan. Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis. 2016; 40(1), 133-145. Available from: doi:10.17086/JTS.2016.40.1.133.145
Han, Jin-Seong and Yoon, Ji-Hwan. "Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis" Journal of Tourism Sciences 40, no.1 (2016) : 133-145.doi: 10.17086/JTS.2016.40.1.133.145