Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis
- Journal of Tourism Sciences
- Abbr : JTS
- 2016, 40(1), pp.133-145
- DOI : 10.17086/JTS.2016.40.1.133.145
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Han, Jin-Seong 1, Yoon Ji-Hwan 1
1경희대학교
Accredited
ABSTRACT
In this study, we tried to understand the people’s interests and feelings toward the film festival by utilizing social Big Data text mining that have the limelight as a new analytical technique. For this, we collected and compared data for one month before and after the day of BIFF on Oct 1st, 2015 and used comparative analysis. As a result, we found that people’s interests rapidly increased after BIFF has started. In the same way, people’s main concerns were related to the information on its contents and events before BIFF, but after it expands to diverse social issues related to the festival. In addition, though people’s emotions were considerably neutral or positive before the BIFF, they changed to mixed feelings after the festival started and their attention became too hard on the related social issues. For the result, we gave insights to both an effective operation and management scheme for next BIFF and analyzed tourism issues using the big data analysis.
KEYWORDS
Statistics
-
857 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[book]
국가정보화전략위원회
/ 2012
/ 스마트 국가 구현을위한 빅데이터 마스터플랜
/ 국가정보화전략위원회
[journal]
김보경
/ 2015
/
Keywords Network Analysis of Temple Stay Using Big-Data
/ 관광학연구
/ 한국관광학회
39(5)
: 27~40
[journal]
김한주
/ 2007
/
Estimating the Economic Impact of the 10th PIFF Using Regional Input-Output Model
/ 관광레저연구
/ (사)한국관광레저학회
19(4)
: 7~26
[journal]
김현
/ 2013
/
The Effect of the Fact of Busan International Film Festival Sponsorship on the Corporate Image, Brand Loyalty and Purchase Intention
/ 언론학연구
/ 부산울산경남언론학회
17(3)
: 53~86
[journal]
김현정
/ 2015
/
Text Mining-Based Emerging Trend Analysis for the Aviation Industry
/ 지능정보연구
/ 한국지능정보시스템학회
21(1)
: 65~82
[journal]
김휴찬
/ 2014
/
Method for analysis of social data service design and implementation of Jeju tourism trends
/ e-비즈니스연구
/ 국제e-비즈니스학회
15(3)
: 173~193
[journal]
노형남
/ 2014
/
Big Data Text Mining: Focusing on Tourism Developmentbased on the Theory of Moral Sentiments
/ 관광학연구
/ 한국관광학회
38(9)
: 123~145
[journal]
도해용
/ 2012
/
The Study of Restaurant Satisfaction on Restaurant Rating Site by Web Data-mining Method
/ 외식경영연구
/ 한국외식경영학회
15(2)
: 115~135
[journal]
박중환
/ 2002
/
A Study on the Image Analysis & PPL Strategy of TourismResource Aspects toward Cinema Location Cites of Busan
/ 관광레저연구
/ (사)한국관광레저학회
14(3)
: 157~174
[web]
/ 2015
/ 부산국제영화제
/ http://www.biff.kr
[journal]
오세정
/ 2004
/ 한국영화산업의 확대를 위한 부산국제영화제의 발전전략과 기호학적 분석
/ 비교문화연구
: 279~300
[journal]
오정학
/ 2011
/
A Study on Determinants of Post-Behavioral Intention to "Busan International Film Festival" Applied by Path Analysis of Motivation, Affective Response, Festival Satisfaction
/ 관광레저연구
/ (사)한국관광레저학회
23(4)
: 329~348
[journal]
이계희
/ 2009
/
An Analysis of Participants' Psychological Involvement, Organizational Commitment, Satisfaction, and Loyalty toward The PIFF
/ 관광레저연구
/ (사)한국관광레저학회
21(3)
: 169~188
[journal]
이영진
/ 2014
/
A Study on Utilizing SNS Big Data in the Tourism Studies : Based on an Analysis of Key Words for Tourism Information Search
/ 관광연구저널
/ 한국관광연구학회
28(3)
: 5~14
[journal]
이철웅
/ 2013
/
A Study for Electronic Trading Business System Using Big Data
/ 디지털컨텐츠학회논문지
/ 한국디지털콘텐츠학회
14(4)
: 573~580
[journal]
정철우
/ 2012
/
Analysis of trend in construction using textmining method
/ 한국디지털건축인테리어학회 논문집
/ 한국디지털건축·인테리어학회
12(2)
: 53~60
[report]
조성우
/ 2011
/ Big Data 시대의 기술
/ KT 종합기술원
: 5~7
[journal]
최경호
/ 2015
/
Analysis of Recognition on SNS and Present Condition for the Activation of Medical Tourism
/ 관광학연구
/ 한국관광학회
39(2)
: 169~176
[journal]
최현재
/ 2011
/ 지방정부 문화정책의 평가와 필요성에 관한 연구: 부산국제영화제를중심으로
/ 공공정책과 국정관리
5(2)
: 135~158
[journal]
한진성
/ 2013
/
A Study of Travel Information Sharing Motivations and Barriers through Social Media: An Application of Dual-Factor Concepts
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
22(5)
: 175~195
[confproc]
Bae, S. J.
/ 2003
/ Analysis of text mining techniques feasibility study technical information
/ Korea Technology Innovation Society Conference
: 75~88
[journal]
Chiang, D. M. H.
/ 2011
/ The adaptive approach for storage assignment by mining data of warehouse management system for distribution centres
/ Enterprise Information Systems
5(2)
: 219~234
[journal]
Choi, S.
/ 2007
/ Destination image representation on the web : Content analysis of Macau travel related websites
/ Tourism Management
28(1)
: 118~129
[web]
/ 2011
/ Gartner says solving ‘big data’challenge involves more than just managing volumes of data
/ Gartner Press Release
/ http://www.gartner.com/it/page.jsp?id=1731916
[journal]
George, G.
/ 2014
/ Big data and management
/ Academy of Management Journal
57(2)
: 321~326
[journal]
Hall, C. M.
/ 1989
/ The definition and analysis of hallmark tourist events
/ GeoJournal
19(3)
: 263~268
[journal]
He, W.
/ 2013
/ Social media competitive analysis and text mining : A case study in the pizza industry
/ International Journal of Information Management
33(3)
: 464~472
[confproc]
Irudeen, R.
/ 2013
/ Big data solution for Sri Lankan development:A case study from travel and tourism
/ Advances in ICT for Emerging Regions(ICTer), 2013International Conference on IEEE
: 207~216
[journal]
Jones, C.
/ 2001
/ Mega‐events and hostregion impacts : determining the true worth of the 1999 Rugby World Cup
/ International Journal of Tourism Research
3(3)
: 241~251
[journal]
Kaplan, A. M.
/ 2010
/ Users of the world, unite! The challenges and opportunities of social media
/ Business Horizons
53(1)
: 59~68
[journal]
Lau, K. N.
/ 2005
/ Text mining for the hotel industry
/ Cornell Hotel and Restaurant Administration Quarterly
46(3)
: 344~362
[journal]
Singh, N.
/ 2007
/ Text mining a decade of progress in hospitality human resource management research : Identifying emerging thematic development
/ International Journal of Hospitality Management
26(1)
: 131~147
[journal]
Tsantis, L.
/ 2001
/ Enhancing learning environments through solution-based knowledge discovery tools : Forecasting for selfperpetuating systemic reform
/ Journal of Special Education Technology
16(4)
: 39~52
[journal]
Xiang, Z.
/ 2015
/ What can big data and text analytics tell us about hotel guest experience and satisfaction?
/ International Journal of Hospitality Management
44
: 120~130
[journal]
Yang, Y.
/ 2014
/ Predicting hotel demand using destination marketing organization’s web traffic data
/ Journal of Travel Research
53(4)
: 433~447
[book]
Zaki, M. J.
/ 2014
/ Data mining and analysis: Fundamental concepts and algorithms
/ Cambridge University Press
[web]
/ http://www.expedia.com
/ http://www.expedia.com
[web]
/ http://www.some.co.kr
/ http://www.some.co.kr