2016, Vol.40, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The purpose of this study is to analyze the effects of corporate social responsibility(CSR) on employee’s organizational trust, organizational commitments, job satisfaction, and turnover intention. A survey was conducted on 286 employees and 255 samples were finally used for the data analysis to test hypotheses using the structural equation model, Results revealed that employees’ CSR partially influenced their trust. In particular, the ethical and legal responsibility of CSR had positive effects on organizational trust. Additionally, organizational trust had positive effects on both affective commitment and continuance commitment. Accordingly, both affective and continuance commitments positively influenced employee satisfaction. Finally, the satisfaction affected their turnover intention. In the final section, both practical and theoretical implications were discussed.

This study analyzed the influential factors of collaborative activities and the relationship between collaborative activities and exhibition performance in the smart exhibition environment including the usage of information technology(IT). The usage of IT, customer orientation, customer dependence, booth location and environmental uncertainty was suggested for the impacts of these factors on collaborative activities, selling and non-selling performance were analyzed empirically. For this study, data were collected from 96 exhibitors from the KIMES(Korea International Medical & Hospital Equipment Show). The results showed a strong support for the direct impacts of usage of IT, customer orientation, and booth factor on collaboration. These three factors were mediated by the collaborative activities. Based on these results, this study suggests the theoretical and practical implications regarding collaborative activities of exhibitors in a trade exhibition.

The purpose of this research is to examine effective factors and their relationships on the cognition of subway tourism destination’s advertising by selective attention. According to the selective attention widely used in the psychology literature, the cognition can be divided into two: cases paying attention to the contents of advertisement and cases paying attention to the other things. Through empirical research, 4 factors of advertising (e.g., creativity, visibility, subliminal, and natural landscape) were identified. The factors had positively effective relationships with tourism destination’s advertising cognition. On the other hand, 2 factors (e.g., Ad cluttering and smart phone addiction) identified as advertisement’s external factors. These factors had negatively effective relationships on tourism destination’s advertising cognition. The results of this research provide theoretical implications and practical implications that advertisement related practitioners must bear in mind when executing tourism destination advertising.