Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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An Examination of the Relationship between Technology-Organization-Environment Factors and their Performance at a Smart Exhibition: Mediating Effects of Collaboration Activities
- Journal of Tourism Sciences
- Abbr : JTS
- 2016, 40(1), pp.29-50
- DOI : 10.17086/JTS.2016.40.1.29.50
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Sunyoung Hlee 1, 이지민 1, CHUNG NAMHO 1, Koo Chulmo 1
1경희대학교
Accredited
ABSTRACT
This study analyzed the influential factors of collaborative activities and the relationship between collaborative activities and exhibition performance in the smart exhibition environment including the usage of information technology(IT). The usage of IT, customer orientation, customer dependence, booth location and environmental uncertainty was suggested for the impacts of these factors on collaborative activities, selling and non-selling performance were analyzed empirically. For this study, data were collected from 96 exhibitors from the KIMES(Korea International Medical & Hospital Equipment Show). The results showed a strong support for the direct impacts of usage of IT, customer orientation, and booth factor on collaboration. These three factors were mediated by the collaborative activities. Based on these results, this study suggests the theoretical and practical implications regarding collaborative activities of exhibitors in a trade exhibition.
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This paper was written with support from the National Research Foundation of Korea.