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A Study on the Effect Relationship between the Dokdo Special Interest Tourists Motivation and Citizenship Behavior: A Research Based on the Mediating Effect of Tourism Commitment

이종열 1 Lee, Hyung-ryong 1

1세종대학교

Accredited

ABSTRACT

The purpose of this study is to identify the effect relationship of the special interest tourist’s motivation who visits to Dokdo Island on the citizenship behavior of tourists. Data were collected from 241 tourists who visited Dokdo Island from the 10th to 13th of July, 2014. Collected data were analyzed using SPSS 18.0. For the analysis method, frequency analysis, exploratory factor analysis, and multi regression analysis were conducted. The main variables were composed of tourist motivation, tourism commitment, and citizenship behavior. The independent variable was comprised of intellectual tourism motivation, friendship tourism motivation, curious tourism motivation, spiritual tourism motivation, to four sub variables, tourism commitment and citizenship behavior to a one dimension variable. The study results can be summarized as follows: First, intellectual tourism motivation, curious tourism motivation, spiritual tourism motivation has been identified that have a significantly influence on tourism commitment. Secondly, intellectual tourism motivation, friendship tourism motivation have been identified that influence on citizenship behavior. Third, tourism commitment partially mediated the effect relationship that intellectual tourism motivation, friendship tourism motivation influence has on citizenship behavior. Fourth, tourism commitment fully mediated the effect relationship that curious tourism motivation, and spiritual tourism motivation influence have on citizenship behavior. In conclusion, we found that the Dokdo tourists are interested in history, culture, territory. Furthermore, they communicate with peoples’, emphasis on unity as intellectual tourism motivation, and friendship tourism motivation. Finally, they have carried out this role in their future citizenship behavior.

Citation status

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