2016, Vol.40, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The purpose of this paper is to examine the perceived recognition of the potential foreign tourists from seven different language groups regarding the Korean wave to find their distinctive different issues and needs. In order to find such traits, a survey was conducted on 4,245 international tourists from 7 different linguistic groups who visited the Korea Tourism Organization(KTO)’s website VisitKorea which hosted for the promotion of the Korean Wave. A total of 90 Korean Wave keywords was retrieved from the collected survey data and sorted them into 8 categories using content analysis: Celebrity, ICT, Contents, Culture & Heritage, Shopping, Destinations & Tourism, Korean studies and Event & Festivals. In this research, the differences in issues and the needs of among the tourists from the seven language groups in the 8 categories were studied based on the Construal Level Theory(CLT) and Psychological Distance Theory. Finally, on the basis of the Distance Decay Theory(DDT), several implications of tourism information strategies on the globalization of Korean Wave(Hallyu) tourism were suggested.

The purpose of this study was to explore the interplay among leisure, spirituality well-being, and holistic health on 10 runners helping the blind to run. This study set out to explore the interplay among leisure, spirituality well-being, and holistic health using a qualitative research. In-depth interviews with 10 participants revealed an amount of spiritual well-being associated with running, which in turn contributed positively to their holistic health. The findings of spiritual well-being were divided into five common themes which were making meaning, making value, emotional connecting, transcendence experience, and deeper awareness. The findings help explain the roles of leisure in the development spiritual well-being and maintenance of holistic health, which Heintzman and Mannell(2003) argued warrant attention. Theses findings along with implications for practitioners and future research are provided.

Cause-related marketing has been recognized as an essential element for improving a corporate image, and authenticity in the marketing activity has become critical in gaining consumers’ trust. The purpose of this study is to examine the effects of CRM attributes(product-cause fit and durability) on authenticity perceptions. On the basis of two product types focus(utilitarian product and hedonic product), 8 types of testing advertisements were designed. The results were as follows. First, there are differences in authenticity perceptions in fit between the two product types. In particular, product types have a moderating effect on the relationship between fit and authenticity perceptions; while for the utilitarian product, authenticity perceptions are higher in high-fit than low-fit. On the contrary, in hedonic product case, authenticity perceptions are higher in low-fit than high-fit. Second, there are no differences of authenticity perceptions in durability between the two product types. Third, authenticity perceptions have a positive effect on corporate Image. The findings show that CRM attributes play a significantly role in creating a sense of authenticity for consumers. Furthermore, this study also provides academic implications and practical marketing strategies the company.