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Island Tourism Success Factors: A Comparison between Jeungdo and Chungsando, Korea

이재환 1 Lee, Jin-Hyung 1 Hwang, Doo Hyun 1

1목포대학교

Accredited

ABSTRACT

This study was to examine the developmental process and success factors of two newly developed Korean island tourism destinations: Jeungdo Island and Chungsando Island. Technical reports, books, local government documents and statistics that showed the developmental process of the two islands were closely scrutinized. In addition, in-depth interviews with the different stakeholders who had been heavily involved in the two island tourism destinations process were performed to extrapolate the success factors of the two newly developed island tourism destinations. Results showed that a professional intermediary organization for each of the two island tourism destinations had a pivotal role in the success of the two island tourism destinations. Results also indicated that effective marketing and administrative and financial support from the central and local governments were also very important factors that impacted on the success of the two island tourism destinations.

Citation status

* References for papers published after 2022 are currently being built.