Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
A Study on the Effect of Attitude, Subjective Norms and Perceived Behavioral Control on Behavior Intention toward Food Tourism: Focusing on the Modified Theory of Planned Behavior Using Emotional Factors
- Journal of Tourism Sciences
- Abbr : JTS
- 2016, 40(3), pp.11-33
- DOI : 10.17086/JTS.2016.40.3.11.33
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Sohn Jeong Gi 1, Han,Sang-Il 2
1중앙대학교
2대구가톨릭대학교
Accredited
ABSTRACT
The purpose of this study is to examine the structural relationships between attitude, subjective norms, perceived behavioral control, pleasure and arousal in predicting the behavior of food tourists using TPB and PA factors. The survey was undertaken from the first of July to the 19th of July on food tourist who visited Jeonju Hanok Village. A total of 261 responses were collected. Excluding missing data, 256 useable samples were collected for analysis. This study used IBM SPSS 18.0 for frequency analysis, regression analysis. The results of this study are as follows: First, it is found that the attitude factor positively impacts behavioral intention. Second, it is found that the factor of subjective norms also has a positive impact on behavioral intention. Third, it is found that the pleasure factor positively impact on behavioral intention. Fourth, it is found that arousal factor positively impact on behavioral intention. The theoretical implication for TPB and the practical implications and the limitations for food tourist are discussed.
Statistics
-
813 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
곽재용
/ 2008
/
A Study on the New Generation's Value InfluencingTourist Behavior
/ 관광레저연구
/ (사)한국관광레저학회
20(1)
: 91~108
[journal]
권성태
/ 2006
/ 레스토랑 실내디자인이 소비자행동에 미치는 영향: 심리적 반응의 매개역할
/ Tourism Research
23
: 33~59
[journal]
권익현
/ 1997
/ 레저 시설 내에서의 소비자감정적 반응에 대한 실증연구 : 스키 리조트를 중심으로
/ 소비자학연구
8(1)
: 59~78
[book]
김계수
/ 2008
/ 구조방정식 모형 분석
/ 한나래
[journal]
김광지
/ 2007
/ 외식 범위 설정과 표준산업분류에 의한 외식산업 분류 기준에 관한 연구
/ 관광․레저연구
19(2)
: 389~406
[journal]
김명소
/ 2004
/
Applications of Theory of Reasoned Action and Theory of Planned Behavior in Explaining Gender Equality Action of Korean Male Adults: An Investigation into the Role of Moral obligation
/ 한국심리학회지:여성
/ 한국여성심리학회
9(1)
: 1~21
[journal]
김서연
/ 2014
/
Exploring Customer’s Visit Intention towards Solo Restaurant : The Application of Extended Theory of Planned Behavior
/ 외식경영연구
/ 한국외식경영학회
17(3)
: 53~75
[book]
김성영
/ 2005
/ 소비자행동론
/ 한국방송통신대학교
[journal]
김승리
/ 2014
/
The Effect of Destination Image of Walking Tourism on Emotional Response and Behavior Intention - Focused on Bukhansan Dullegil -
/ 관광연구
/ 대한관광경영학회
29(5)
: 257~274
[journal]
김영국
/ 2008
/
Methodological Trends for Scale Development Techniques:The Case of the Journal of Tourism Sciences
/ 관광학연구
/ 한국관광학회
32(6)
: 297~315
[journal]
김진옥
/ 2015
/
The Effect of the Characteristics of Red, as a Chinese Modern Heritage, on Decision-making Process of Chinese Tourists for North Korea Tourism: A Research Based on the Extended Theory of Planned Behavior
/ 관광학연구
/ 한국관광학회
39(1)
: 163~180
[journal]
김철원
/ 2014
/
A Study on the Behavioral Model of Convention Participants Applyingthe Theory of Planned Behavior: Focused on Jeju
/ 관광학연구
/ 한국관광학회
38(1)
: 79~98
[journal]
노정희
/ 2013
/
Predicting Behavioral Intentions of Chinese Students in Korea
/ 관광연구
/ 대한관광경영학회
28(5)
: 23~44
[journal]
박정하
/ 2013
/
A study on the relation between corporate responsibility activity of the hotel, corporate image and behavioral intention - Centered Around Daejeon Area -
/ 관광경영연구
/ 관광경영학회
17(2)
: 77~97
[journal]
서용원
/ 2004
/
A Study on the Development ofKorean Consumption Emotion Items
/ 한국심리학회지: 소비자·광고
/ 한국소비자·광고심리학회
5(1)
: 5~5
[journal]
성보현
/ 2014
/
An Analysis on the Factors Affecting a Purchase Behavior of Local Specialty Foods by Adopting the Extended Theory of Planned Behavior - Focusing on 2014 Namdo Food Festival Visitor’s Food Involvement -
/ 관광연구논총
/ 관광연구소
26(4)
: 91~112
[journal]
성보현
/ 2014
/
An Analysis on the Factors Affecting the Tourism Behavior by Adopting the Extended Theory of Planned Behavior: Focusing on Structural Tourism Constraints and Social Classes
/ 관광학연구
/ 한국관광학회
38(2)
: 79~101
[journal]
송학준
/ 2011
/
Understanding visiting behavior of nature-based festival: Focusing on environment friendly tourism behavior
/ 관광연구저널
/ 한국관광연구학회
25(4)
: 21~38
[journal]
신현규
/ 2013
/
Research on Eco-Tourism Intention through the Self-Determination Theory and the Theory of Planned Behavior
/ 관광레저연구
/ (사)한국관광레저학회
25(1)
: 231~250
[confproc]
유진
/ 1999
/ 대학생들의 여가 참여 의도 분석:추론적 활동과 계획 행동 이론의 비교 검증
/ Proceedings of the 1999 Seoul International Sport Science Congress, New Millennium and Sport Vision 2
: 984~991
[journal]
윤설민
/ 2010
/
A Study for the Effect Relationship about Overseas Trip Intention of Local by Using Theory of Planned Behavior(TPB): Focusing on the Additional Role of Prior Knowledge and Perceived Risk
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
19(6)
: 289~307
[journal]
이경모
/ 2006
/
The Influences of Visitors Characteristics on the Visiting Intention for the Major Korean Food Festivals
/ 외식경영연구
/ 한국외식경영학회
9(4)
: 207~224
[journal]
이상미
/ 2010
/
Effects Food Tourism's Activities on Visiting Intention
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
10(8)
: 417~425
[journal]
이은미
/ 2007
/ 관광목적지 이미지와 관광동기가 관광객 만족에 미치는 영향
/ Tourism Research
24
: 47~63
[journal]
이정학
/ 2012
/
Influence of Taekwondo Poomsae Player’s Uniform Selection Attribute on Consumer Attitude, Quality Satisfaction and Repurchase Intentions
/ 한국사회체육학회지
/ 한국사회체육학회
(47)
: 281~292
[journal]
이지훈
/ 2011
/
Causal Relationships among Dominance, Arousal and Pleasure as well as The Effect of These Emotional Factors on Behavior Intention. -Focusing on the difference between offline and online shopping malls-
/ 마케팅관리연구
/ 한국마케팅관리학회
16(1)
: 89~123
[journal]
이학식
/ 2000
/ 합리적 행동이론과 계획적 행동이론의 평가와 대안적 견해 : 소비자 구매행동의 맥락에서
/ 소비자학연구
11(4)
: 21~47
[journal]
이학식
/ 2002
/
Measuring the Consumption-Related Emotion Construct
/ 마케팅연구
/ 한국마케팅학회
17(3)
: 55~91
[journal]
장지영
/ 2013
/
A Comparative Analysis of Ajzen’s TPB and Kuther’s Revised TPB in College Students’ Alcohol Consumption
/ 한국광고홍보학보
/ 한국광고홍보학회
15(1)
: 31~58
[journal]
전혜진
/ 2009
/
Market Segmentation in Special Interest Tourism Product:A Case study of Wine Train Tourism program
/ 관광연구
/ 대한관광경영학회
24(2)
: 239~258
[journal]
조영신
/ 2009
/
A Study for the Effect of Medical Service Failure and Recovery on Medical Tourist Trust and Behavioral Intention -Focused on Japanese Medical Tourist-
/ 국제지역연구
/ 국제지역학회
13(2)
: 635~658
[journal]
조원섭
/ 2014
/
The Study about Behavior Intention of Coffee Shop by Using Theory of Extended Planned Behavior
/ 관광연구
/ 대한관광경영학회
28(6)
: 161~179
[journal]
최영기
/ 2014
/
The Effect of Experience Factors in Special Interest Tourism on Participants' Enjoyment, Satisfaction, and Behavioral Intentions - a case of Jeonju Hanok Village -
/ 관광연구
/ 대한관광경영학회
29(3)
: 105~127
[journal]
한덕웅
/ 2001
/ 과속운전 행동에 영향을 미치는 심리요인들
/ 한국심리학회지 건강
6(2)
: 39~62
[journal]
홍경완
/ 2005
/
A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event
/ 관광학연구
/ 한국관광학회
29(3)
: 125~144
[book]
Ajzen, I.
/ 1985
/ Action control: From cognition to behavior
/ Springer-Verlag
[journal]
Ajzen, I.
/ 1991
/ The theory of planned behavior
/ Organizational Behavior and Human Decision Processes
50(2)
: 179~211
[journal]
Ajzen, I.
/ 1992
/ Application of the theory of planned behavior to leisure choice
/ Journal of Leisure Research
24(3)
: 207~224
[book]
Ajzen, I.
/ 1980
/ Understanding attitude and predicting social behavior
/ Prentic Hall, INC
[book]
Allport, G.
/ 1935
/ A handbook of social psychology
/ Clark University Press
: 798~844
[journal]
Armitage, C.
/ 2001
/ Efficacy of the theory of planned behaviour : A meta-analytic review
/ British Journal of Social Psychology
40(4)
: 471~499
[journal]
Babin, B.
/ 1994
/ Work and/or fun : Measuring hedonic and utilitarian shopping value
/ Journal of Consumer Research
20(4)
: 644~656
[book]
Bagozzi, R.
/ 2002
/ The social psychology of consumer behaviour
/ Marston Lindsay Ross international Ltd
[journal]
Bamberg, S.
/ 2003
/ Choice of travel mode in the theory of planned behavior : The roles of past behavior, habit, and reasoned action
/ Basic and Applied Social Psychology
25(3)
: 175~187
[journal]
Bandura, A.
/ 1982
/ Self-efficacy mechanism in human agency
/ American Psychologist
37
: 122~147
[journal]
Bandura, A.
/ 1977
/ Cognitive processes mediating behavioral change
/ Journal of Personality and Social Psychology
35
: 125~139
[journal]
Bandura, A.
/ 1980
/ Tests of the generality of self-efficacy theory
/ Cognitive Therapy and Research
4
: 39~66
[journal]
Cunningham, G.
/ 2003
/ The theory of planned behaviour and intentions to attend a sport event
/ Sport Management Review
6(2)
: 127~145
[journal]
Davenport, J.
/ 1974
/ The effect of salesman similarity and expertise on consumer purchasing behavior
/ Journal of Marketing Research
11
: 198~202
[book]
Dulany, D.
/ 1968
/ Verbal behavior and S-R behavior theory
/ Prentice-Hall
[journal]
Dzwaltowski, D.
/ 1989
/ Toward a model of exercise motivation
/ Journal of Sport and Exercise Psychology
11
: 251~269
[journal]
Dzwaltowski, D.
/ 1990
/ Physical activity participation : Social cognitive theory versus the theories of reasoned action and planned behavior
/ Journal of Sport and Exercise Psychology
12
: 388~405
[book]
Fishbein, M.
/ 1975
/ Belief, attitude, intention and behavior: An introduction to theory and research
/ Addison-Wesley
[journal]
Godin, G.
/ 1986
/ Importance of type of attitude to the study of exercise-behavior
/ Psychological Reports
58
: 991~1000
[book]
Hair, F.
/ 2006
/ Multivariate data analysis
/ Prentice-Hall International
[book]
Hall, C.
/ 2003
/ Food tourism around the world development, management and markets
/ Butterworth Heinemann
[book]
Hall, C.
/ 2001
/ Wine and food tourism
/ John Wiley
[journal]
Hausenblas, H.
/ 1997
/ Application of the theories of reasoned action
/ Journal of Sport and Exercise Psychology
19
: 36~51
[journal]
Henry, J.
/ 1994
/ Structural equation model of end-user satisfaction with a computer-based medical information systems
/ Information Resources Management Journal
7(3)
: 21~33
[journal]
Hu, L.
/ 1999
/ Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives
/ Structural Equation Modeling
6(1)
: 1~55
[book]
Izard, C.
/ 1977
/ Human emotions
/ Plenum
[journal]
Kim, Y.
/ 2013
/ Anticipated emotion in consumers’ intentions to select eco-friendly restaurants : Augmenting the theory of planned behavior
/ International Journal of Hospitality Management
34
: 255~262
[journal]
Lam, T.
/ 2006
/ Predicting behavioral intention of choosing a travel destination
/ Tourism Management
27(4)
: 589~599
[journal]
Mattila, A.
/ 2000
/ The impact of pre-consumption affect on service satisfaction
/ Psychology and Marketing
17
: 587~605
[book]
McAuley, E.
/ 1992
/ Motivation in sport and exercise
/ Illinois Human Kinetics publish
[book]
Mehrabian, A.
/ 1974
/ An approach to environmental psychology
/ The MIT Press
[journal]
Norman, P.
/ 1995
/ The theory of planned behaviour and exercise : An investigation into the role of prior behaviour, behavioral intentions and attitude variability
/ European Journal of Social Psychology
25(4)
: 403~415
[journal]
Oh, H.
/ 2001
/ Volitional degrees of gambling behaviors
/ Annals of Tourism Research
28(3)
: 618~637
[journal]
Perugini, M.
/ 2001
/ The role of desires and anticipated emotions in goal-directed behaviour : Broadening and deepening the theory of planned behaviour
/ The British Journal of Social Psychology
40
: 79~98
[book]
Plutchik, R.
/ 1980
/ A general psychoevolutionary theory of emotion
/ Academic press
[journal]
Quellette, J.
/ 1998
/ Habit and intention in everyday life : The multiple processes by which past behavior predicts future behavior
/ Psychological Bulletin
124(1)
: 54~74
[journal]
Read, S.
/ 1980
/ A prime force in the expansion of tourism in the next decade: Special interest travel
/ Tourism Marketing and Management Issues
: 193~202
[journal]
Richins, M.
/ 1997
/ Measuring emotions in the consumption experience
/ Journal of Consumer Research
24(2)
: 127~146
[journal]
Rivis, A.
/ 2003
/ Descriptive norms as an additional predictor in the theory of planned behaviour : A meta-analysis
/ Current Psychology
22(3)
: 218~233
[journal]
Robert, D.
/ 1982
/ Store atmosphere : An environmental psychology approach
/ Journal of Retailing
58(1)
: 34~57
[journal]
Russell, J.
/ 1980
/ A description of the affective quality attributed to environments
/ Journal of Personality and Social Psychology
38
: 311~322
[journal]
Wankel, L.
/ 1994
/ Predictions of physical activity intention from social psychological variables : Results from the Campbell’s survey of well-being
/ Journal of Sport and Exercise Psychology
16
: 56~69
[journal]
Watson, D.
/ 1988
/ Positive and negative affectivity and their relation to anxiety and depressive disorders
/ Journal of Abnormal Psychology
97(3)
: 346~353
[journal]
Young, R.
/ 1985
/ Using the theory of reasoned action to improve the understanding of recreation behavior
/ Journal of Leisure Research
17(2)
: 99~106