2016, Vol.40, No.3

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The purpose of this study is to examine the structural relationships between attitude, subjective norms, perceived behavioral control, pleasure and arousal in predicting the behavior of food tourists using TPB and PA factors. The survey was undertaken from the first of July to the 19th of July on food tourist who visited Jeonju Hanok Village. A total of 261 responses were collected. Excluding missing data, 256 useable samples were collected for analysis. This study used IBM SPSS 18.0 for frequency analysis, regression analysis. The results of this study are as follows: First, it is found that the attitude factor positively impacts behavioral intention. Second, it is found that the factor of subjective norms also has a positive impact on behavioral intention. Third, it is found that the pleasure factor positively impact on behavioral intention. Fourth, it is found that arousal factor positively impact on behavioral intention. The theoretical implication for TPB and the practical implications and the limitations for food tourist are discussed.

This study is to compare the effects of individual values, psychological empowerment, and social support on the behavioral intentions of physically challenged and non-physically challenged individuals. The results of analyses show that personal values of the physically challenged people did not have a direct impact on their attitude and behavioral intention, but it did when psychological empowerment and social support played a meditating role in their relation. For non-physically challenged people, personal values had a direct impact on tourism attitude and behavioral intention while social support was found a mediating variable. It shows that psychological empowerment is an important variable to the attitude and behavioral intention of physically challenged individuals, and variables affecting their tourism attitude of were different from non-physically challenged individuals. This study has an especially great significance in helping understand the behavior of physically challenged people by proving that their psychological empowerment is an important driving factor for tourism attitude. Furthermore, it is expected to be basic evidence to support tourism policy on decision-making for physically challenged people who have been underprivileged in tourism activities.

Convergence is a phenomenon that has had a profound effect on several industries over the past decades. Despite this, prior research has been limited by a lack of coherent theoretical definitions of convergence in tourism study. This study aims to establish conceptualization for convergence tourism. The concept of convergence tourism was drawn by the inductive method. First of all, the researcher reviewed literature on convergence and industry convergence. Then, the three core attributes of subject, process and performance were derived from the concepts of convergence and industry convergence. This study also tr performed content analysis based upon in-depth interviews with individuals involved in medical tourism, MICE and 6th industrialization. Finally, to establish conceptualization the four categories of: market orientation, cooperation orientation, innovation orientation and value orientation were considered as conceptual attribution. These results suggest that convergence tourism is sustainable tourism and furthermore, convergence tourism is a tourism paradigm.