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@article{ART002083897},
author={Lee, Sungmi and Park, Deukhee and Kah, Jung-Hye},
title={A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={3},
pages={143-158},
doi={10.17086/JTS.2016.40.3.143.158}

TY - JOUR
AU - Lee, Sungmi
AU - Park, Deukhee
AU - Kah, Jung-Hye
TI - A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour
JO - Journal of Tourism Sciences
PY - 2016
VL - 40
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 143
EP - 158
SN - 1226-0533
AB - This study aims to understand differences among travel activities (planned and participated), travel expenditures, and information use between first-time and repeat visitors. Fifteen travel activities were identified from the related literature in order to measure levels of travel activities planned and involved. Moreover, travel expenditures were categorized into accommodation, food, entertainment, shopping, sightseeing, and transportation. Information use was tested in two phases, before and during trips. First, the results indicate that the number of prior visits of repeat visitors to the destination during the past year is reported to be more than four times. Second, repeat visitors are more likely to plan and participate in travel activities and spend money on accommodations and entertainment than are first-time visitors. Third, repeat visitors are more likely to use word of mouth before trips, and cell phone and navigation during trips, to obtain travel information than are first-time visitors. By understanding the results of this research, tourism destination marketers can understand the economic value of repeat visitors, and hence should develop marketing strategies focusing on repeat visitors.
KW - First-time visitors;Repeat visitors;Travel information;Travel expenditure
DO - 10.17086/JTS.2016.40.3.143.158
ER -

Lee, Sungmi, Park, Deukhee and Kah, Jung-Hye. (2016). A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour. Journal of Tourism Sciences, 40(3), 143-158.

Lee, Sungmi, Park, Deukhee and Kah, Jung-Hye. 2016, "A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour", Journal of Tourism Sciences, vol.40, no.3 pp.143-158. Available from: doi:10.17086/JTS.2016.40.3.143.158

Lee, Sungmi, Park, Deukhee, Kah, Jung-Hye "A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour" Journal of Tourism Sciences 40.3 pp.143-158 (2016) : 143.

Lee, Sungmi, Park, Deukhee, Kah, Jung-Hye. A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour. 2016; 40(3), 143-158. Available from: doi:10.17086/JTS.2016.40.3.143.158

Lee, Sungmi, Park, Deukhee and Kah, Jung-Hye. "A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour" Journal of Tourism Sciences 40, no.3 (2016) : 143-158.doi: 10.17086/JTS.2016.40.3.143.158

Lee, Sungmi; Park, Deukhee; Kah, Jung-Hye. A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour. Journal of Tourism Sciences, 40(3), 143-158. doi: 10.17086/JTS.2016.40.3.143.158

Lee, Sungmi; Park, Deukhee; Kah, Jung-Hye. A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour. Journal of Tourism Sciences. 2016; 40(3) 143-158. doi: 10.17086/JTS.2016.40.3.143.158

Lee, Sungmi, Park, Deukhee, Kah, Jung-Hye. A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour. 2016; 40(3), 143-158. Available from: doi:10.17086/JTS.2016.40.3.143.158

Lee, Sungmi, Park, Deukhee and Kah, Jung-Hye. "A Comparative Study of Travel Activities, Travel Expenditures and Information Use between First - Time Visitors and Repeat Visitors: Based on Jeju and Gangwon Tour" Journal of Tourism Sciences 40, no.3 (2016) : 143-158.doi: 10.17086/JTS.2016.40.3.143.158