@article{ART002083900},
author={Na Hee Park and Kim, Hong-bumm},
title={The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={3},
pages={159-174},
doi={10.17086/JTS.2016.40.3.159.174}
TY - JOUR
AU - Na Hee Park
AU - Kim, Hong-bumm
TI - The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data
JO - Journal of Tourism Sciences
PY - 2016
VL - 40
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 159
EP - 174
SN - 1226-0533
AB - The focus of this study is to verify the effect relationship of a web search engine’s query data with Chinese tourist’s demand and to examine the behavior of Chinese tourists who have recently been the most significant increasing group visiting South Korea. A Collection of search query data from the Baidu Index related ‘Korea’ and ‘Korean Tourism’ then took 7 key-words through the filtering process to establish an independent variable. The data was collected from the 1st of January, 2011 to 31st of December, 2014 bimonthly as Chinese tourist demand data for the dependent variable. We proposed a multiple linear regression model to verify the effect relationship with 7 key-words and Chinese tourist demand. With respect to long-term stability, the variables used the unit root test, correlation test and Granger causality test before regression analysis. The result showed that the key-words related to ‘Korea’ and ‘Korean Tourism’ have effected Chinese tourists’ demand. The results of the analysis proved an effect relationship between a web search engine’s query data and Chinese tourists’ demand. The implication of the study is that it is possible to use integrated analysis to predict tourist demand using quantitative data and real-time search engine data.
KW - Internet search engine;Baidu index;Tourism demand;Time series data
DO - 10.17086/JTS.2016.40.3.159.174
ER -
Na Hee Park and Kim, Hong-bumm. (2016). The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data. Journal of Tourism Sciences, 40(3), 159-174.
Na Hee Park and Kim, Hong-bumm. 2016, "The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data", Journal of Tourism Sciences, vol.40, no.3 pp.159-174. Available from: doi:10.17086/JTS.2016.40.3.159.174
Na Hee Park, Kim, Hong-bumm "The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data" Journal of Tourism Sciences 40.3 pp.159-174 (2016) : 159.
Na Hee Park, Kim, Hong-bumm. The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data. 2016; 40(3), 159-174. Available from: doi:10.17086/JTS.2016.40.3.159.174
Na Hee Park and Kim, Hong-bumm. "The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data" Journal of Tourism Sciences 40, no.3 (2016) : 159-174.doi: 10.17086/JTS.2016.40.3.159.174
Na Hee Park; Kim, Hong-bumm. The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data. Journal of Tourism Sciences, 40(3), 159-174. doi: 10.17086/JTS.2016.40.3.159.174
Na Hee Park; Kim, Hong-bumm. The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data. Journal of Tourism Sciences. 2016; 40(3) 159-174. doi: 10.17086/JTS.2016.40.3.159.174
Na Hee Park, Kim, Hong-bumm. The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data. 2016; 40(3), 159-174. Available from: doi:10.17086/JTS.2016.40.3.159.174
Na Hee Park and Kim, Hong-bumm. "The Effect of Keywords of Internet Search Engines on the Demand of Chinese Inbound Tourists: An Application of the Baidu Index Data" Journal of Tourism Sciences 40, no.3 (2016) : 159-174.doi: 10.17086/JTS.2016.40.3.159.174
