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An Exploratory Study on the Conceptualization of Convergence Tourism

Hye-Won, Jang 1

1제주대학교

Accredited

ABSTRACT

Convergence is a phenomenon that has had a profound effect on several industries over the past decades. Despite this, prior research has been limited by a lack of coherent theoretical definitions of convergence in tourism study. This study aims to establish conceptualization for convergence tourism. The concept of convergence tourism was drawn by the inductive method. First of all, the researcher reviewed literature on convergence and industry convergence. Then, the three core attributes of subject, process and performance were derived from the concepts of convergence and industry convergence. This study also tr performed content analysis based upon in-depth interviews with individuals involved in medical tourism, MICE and 6th industrialization. Finally, to establish conceptualization the four categories of: market orientation, cooperation orientation, innovation orientation and value orientation were considered as conceptual attribution. These results suggest that convergence tourism is sustainable tourism and furthermore, convergence tourism is a tourism paradigm.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.