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Characteristics of an Rural Tourism Community Operators’ Managerial Capacity as a Community Business

Park Duk Byeong 1 김소윤 2

1공주대학교
2공주대학교 지역개발학부

Accredited

ABSTRACT

Managerial capacity of operators in rural tourism as a community business is important to successful tourism development in Korea. The study examined the typology of managerial capacity among rural tourism operators as a community business and identified the characteristics of operators according to those typologies. A self-administered survey was obtained from 132 operators in one village. As for the managerial capacities of tourism operators, four factors (human resource management, marketing/financial management, product development, leadership) were extracted. Two distinct segments were identified based on managerial capacities: A high level of managerial capacities(33.3%), and a low level of managerial capacities(66.7%). Results showed that high income male operators were more likely to have a high level of managerial capacity throughout the group. Those individuals were more likely to be heads of the organization and operators of agricultural processing businesses. The findings should be of interest to rural tourism and community business practitioners.

Citation status

* References for papers published after 2023 are currently being built.