2016, Vol.40, No.6

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study examined the influencing factors of collaborative governance on the Tourdoore project and analyzed the moderating effects of designation time for the project. The literature review covered tourism community business policy, collaborative governance and governance-related research. Based on this, a research model was constructed and survey data were collected by community business operators in the areas of Yangpyeong, Gapyeong and Suwon that are located throughout Gyeonggi Province. The analysis results demonstrate that every factor has an influence on the formation of collaborative governance. Also, there are moderating effects between the relation of institutional environment and collaborative governance formation according to designation time. The implications of the analysis results suggested a practical education to enable capacity development among community business operators. Furthermore, the enactment of an ordinance of local government for the development of an institutional environment was suggested.

The aim of this study was to report on structural relationships and to examine the structural relationships between crowding at the World Ginseng Expo and the resultant emotional responses. Furthermore, the study identified methods to adjust the relationship between group difference and impact. To this end, we conducted a survey of local Ginseng Expo visitors. The survey was done using a judgement sampling taken over six days from Friday, September 3rd to September 9th, 2011. After distributing a total of 350 surveys, 340 were recovered. These were analyzed using an empirical analysis excluding the 306 additional questionnaires deemed insincere. Human congestion was found to contribute to lower negative emotional response and increased the positive emotional response. Also, crowded spaces were trying to adjust to the fact that any action for the first visit generated negative or positive feelings. These results were analyzed according to structural effects related to differences in congestion and to Expo visitors perception. It categorized the visitors to the World Ginseng Expo into two groups according to emotional response, and Expo coordination actions. This was done so that there can be a successful event for the future host Expo organizer and was carried out to provide implications for stakeholders.

This study examined differences and interaction effects on responses to appealing types of travel advertisement messages on emotional response, attitudes and the purchase intention of the elderly and the youth under goal priming conditions. As a result, there was a marginally significant interactive effect between generation, message type and goal pursuit on attitudes. Specifically, under control conditions, old participants have more favorable attitudes toward an emotional message than do young participants. While, under goal priming conditions, young participants have more favorable attitudes toward an emotional message than old participants. On the other hand, under control conditions, young participants have more positive attitudes towards a factual message than do old participants. In addition, under goal priming conditions, old participants have more positive attitudes toward a factual message than do young participants. The results indicated that the elderly and the youth use a different information processing method respectively under both conditions. Generally, the elderly have more favorable attitudes toward an emotional message. However, when the motive for the goal pursuit is activated, the elderly respond differently to information processing which needs cognitive resources.