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The Influence of Visitors’ Emotional Response Resulting from Crowding at the World Ginseng Expo on Adjusting Behavior: With a Particular Focus on Multi - Group Invariance Analysis

Taeyoung Cho 1 An Tae Gi 2

1중부대학교
2광주대학교

Accredited

ABSTRACT

The aim of this study was to report on structural relationships and to examine the structural relationships between crowding at the World Ginseng Expo and the resultant emotional responses. Furthermore, the study identified methods to adjust the relationship between group difference and impact. To this end, we conducted a survey of local Ginseng Expo visitors. The survey was done using a judgement sampling taken over six days from Friday, September 3rd to September 9th, 2011. After distributing a total of 350 surveys, 340 were recovered. These were analyzed using an empirical analysis excluding the 306 additional questionnaires deemed insincere. Human congestion was found to contribute to lower negative emotional response and increased the positive emotional response. Also, crowded spaces were trying to adjust to the fact that any action for the first visit generated negative or positive feelings. These results were analyzed according to structural effects related to differences in congestion and to Expo visitors perception. It categorized the visitors to the World Ginseng Expo into two groups according to emotional response, and Expo coordination actions. This was done so that there can be a successful event for the future host Expo organizer and was carried out to provide implications for stakeholders.

Citation status

* References for papers published after 2022 are currently being built.