Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Differences in the Emotional Experience of the Elderly and the Youth in Response to Appealing Types of Travel Advertisement Messages: Focused on Socioemotional Selectivity Theory
- Journal of Tourism Sciences
- Abbr : JTS
- 2016, 40(6), pp.49-69
- DOI : 10.17086/JTS.2016.40.6.49.69
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Yu Sook Hee 1, Lee, Hoon 1
1한양대학교
Accredited
ABSTRACT
This study examined differences and interaction effects on responses to appealing types of travel advertisement messages on emotional response, attitudes and the purchase intention of the elderly and the youth under goal priming conditions. As a result, there was a marginally significant interactive effect between generation, message type and goal pursuit on attitudes. Specifically, under control conditions, old participants have more favorable attitudes toward an emotional message than do young participants. While, under goal priming conditions, young participants have more favorable attitudes toward an emotional message than old participants. On the other hand, under control conditions, young participants have more positive attitudes towards a factual message than do old participants. In addition, under goal priming conditions, old participants have more positive attitudes toward a factual message than do young participants. The results indicated that the elderly and the youth use a different information processing method respectively under both conditions. Generally, the elderly have more favorable attitudes toward an emotional message. However, when the motive for the goal pursuit is activated, the elderly respond differently to information processing which needs cognitive resources.
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