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An Exploratory Study on Strategic Priorities for the Activation of Equestrian Leisure: Application of AHP

Kim, Bo-Kyung 1,  Mi-Kyung Kim 2

1대구대학교
2대구가톨릭대학교

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ABSTRACT

This study measured the relative importance and priorities among the elements that are needed to be considered for the activation of equestrian sports. For this, 12 horseback riding professionals were selected as the expert panel for pair comparisons of the AHP analysis. Twelve copies of the surveys were distributed to all 12 experts, then were collected and used for analysis. For the analysis of hierarchical classification in decision making, a web-based AHP analysis software Make It was used. As a result, 7 high-ranking elements were identified with safety being the most important. In descending order, the other elements were horse, price, manpower, facility and location, with program ranked the lowest. As a result of extracting the order of importance and priority from low-ranking elements, we may determine a facility’s status of insurance, the degree of horse training, the personality of the horse, the instructor’s leadership, the safety measures of riding equipment and sanitary condition, the lesson fee, the distance to the park, the riding fee, the various levels of programs offered, the facility and equipment rental cost, the size of indoor and outdoor riding grounds, the instructor’s diligence and kindness, the facilities in the stable, the types of horses, the varieties of rental equipment, the parking facility, the club house, the regular staff’s hospitality, the convenience of public transportation, the variety of programs and the size of classes being offered.

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* References for papers published after 2023 are currently being built.

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