본문 바로가기
  • Home

The Effect of Temporal and Spatial Distance for the PyeongChang 2018 Olympic Winter Games on the Decision-Making Process: Using Extended Theory of Planned Behavior

An, So-Hyun 1 Lee Choong-Ki 1

1경희대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to examine the decision-making process in visit intention for the PyeongChang 2018 Olympic Winter Games by using Extended Theory of Planned Behavior(ETPB). Temporal and spatial distance constructs based on construal level theory, were included in the ETPB to examine their effects on attitude and behavioral intention. The results of this study reveal that temporal distance had a negative effect on behavioral intention. However, spatial distance did not have an effect on behavioral intention, but influenced attitude. Results also indicate that attitude, subjective norms and perceived behavioral control had a significant positive effect on behavioral intention. The effect of perceived behavioral control on behavioral intention was found to be more significant than any of the other constructs. These findings provide effective marketing strategies for dealing with the cognitive temporal and spatial distance of potential visitors to the Olympics.

Citation status

* References for papers published after 2022 are currently being built.