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Expanding the Model of Tourist’s e-Complaints Management(TeCM) by Tourists based on Social Networks Reviews

Hyojae Joun 1

1(재) 한국문화관광연구원

Excellent Accredited

ABSTRACT

This paper proposes an expanding conceptual model of e-Complaint Management by foreign Tourists (TeCM Model) in South Korea. Traditionally based on exit-voice theory, the third party (KTO, KTA) has collected tourist complaints using e-mail, websites, telephone, and other methods. Social network services (SNS) online evolved into consumer power for private citizens. The content data and APT (average, poor, terrible) rating of TripAdvisor.com reviews for the top 20 Korean attractions informed the involvement of internal/external factors and the dissatisfaction expressed in tourist’s e-complaints as experienced by visitors to South Korea. The paper suggests ways to broaden the scope and improve the methods to collect tourist’s e-complaints practically and to reform complaint policy processing when dealing with them. SNS tourist reviews as e-Complaints are different from third party complaints statistically and conservatively. Additionally, the TeCM model implies a target of qualitative improvement and a need for re-visiting the perspective of tourist’s loyalty as a tourism inbound strategy.

Citation status

* References for papers published after 2023 are currently being built.