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A Study of Structural Relationships among Importance Attributes, Satisfaction and Behavior Intention for Bicycle Tourism

윤유식 1 kihyun, kim 1

1경희대학교

Excellent Accredited

ABSTRACT

This study examined the interrelationships among the importance attributes of bicycle tourism in terms of satisfaction and behavior intention. Previously, there had been no focus on Bicycle Tourism that affected local tourism development. This research has shown that bicycle tourism provided different tourism experiences and activities. Furthermore, local communities expected to have more bicycle tourists who would be willing to visit local travel places. Empirical data were collected along bike paths in the regions of Yang Pyeong and Gyeonggi-do using an on-line survey. A total of 301 questionnaires were analyzed using a Structural Equation Model (SEM). The result of the study is as follows: Products, contents, accommodation, community, and infra factors influenced bicycle travel satisfaction and loyalty both directly and indirectly. More detailed theoretical and practical implications were discussed in the conclusion.

Citation status

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