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A Study on Cultural Hybridity of Performing Art Tourism Product: A Content Analysis of the Performance of “Fairy Tales of Flowers”

Song Young-Min 1,  Kang, Jun-soo 1

1안양대학교

Excellent Accredited

ABSTRACT

The purpose of this paper was to show that performing tourism products should not only aim to promote artistic value but also try to fuse various artistic genres as concepts of convergence to meet contemporary needs. Therefore, this paper examined successful elements of performing arts to show the possibility of attracting visitors in the future. It also examined Homi Bhabha's theory of hybridity, ambivalence and mimicry as a way of overcoming colonial influences on Western culture. The Non-verbal performance, “Fairy Tales of Flowers” enabled language barriers to be overcome. The paper also found a need to expand the genres of performance art as done in “Tales of Flowers.” In today's globalized world, it will lead to prospects of job creation and economic stimulus. Due to globalization, most countries want to develop their own products. This is because the spread of globalization leads to an inter play of cultural products that are enjoyed by consumers around the world. As a result, "Fairy Tales of Flowers" combined Korean dance, B-boy, Taekwondo, and Multi-media to increase competitiveness on a world stage. Cultural hybridity will be a leading and vital new component of our future multicultural society.

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