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MICE Venue Satisfaction and Its Influence on Expenditures in the Destination

Seo, Kwang-Seoug 1 Koo Chulmo 1

1경희대학교

Excellent Accredited

ABSTRACT

The purpose of this study was to examine the influence of MICE participant satisfaction on MICE consumption and expenditure in a host city. MICE satisfaction was classified into three different categories: MICE facility·environment satisfaction, MICE operational satisfaction and MICE expenditures. The results indicated that two factors of MICE satisfaction positively influenced the third factor of MICE expenditures. MICE participants would consume and expend their money in host cities at future MICE events. Local governments are recommended to recognize these influencing factors of MICE satisfaction and to make an effort to provide learning and training chances to their staff serving at convention centers. This will lead to better professionalism and the development of a service mind.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.