Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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Effects of Online Reviews by Travel Destinations on Travel Information Acceptance:From the Construal Level Theory Perspective
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(2), pp.185-202
- DOI : 10.17086/JTS.2017.41.2.185.202
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
조연희 1, Yejin Lee 1, Yoon Ji-Hwan 1
1경희대학교
Excellent Accredited
ABSTRACT
Since travel products are hard to judge beforehand, online reviews have become one of the most representative sources of getting travel information. This study investigates effects between the social distance of online review providers and the spatial distance of the travel destination. This is achieved by adapting construal level theory to the consumers’ travel decision-making process. For the experiment, we setup an information source with close social distance (Facebook friends) and an information source with far social distance (Blogger). In the findings, consumers show higher trust and visit intention rates when they gain travel information from close friends than when they gain the information from strangers. Also, they reveal higher trust and visit intention toward the eWOM of Facebook friend rather than the Blogger’s when spatial distance compared with travel destination is close. However, no difference is found between a Blogger and Facebook friend when the spatial distance between travel destinations is far. This study will be an aid to diverse stakeholders of travel companies and it sets a new criterion for consumers. The study also suggests effective marketing strategies with its information sources.
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