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An Analysis of the Revisit Intention and Behaviors of Foreign Package Tourists to Jeju

Hee-Jung Lee 1 Seo se jin 2 Suh Yong-Kun 3

1차의과학대학교
2제주대학교 관광경영학과
3제주대학교

Excellent Accredited

ABSTRACT

This study investigates behaviors of foreign package tourists to Jeju and their satisfaction level with a Jeju tour. The purpose of this study is to identify the significant factors that have an affect on satisfaction and the intention to revisit among foreign package tourists. The survey was conducted from June to December in 2014 at the Jeju international airport and 1,821 data samples were collected. As the results indicate, three factors were present as follows: (1) tour service and human service (This includes satisfaction of travel expenses, bus service, tourism information, shopping, tour guide friendliness and communication skill, tourism staff and local people) (2) accessibility (This includes satisfaction of arrivals in customs, the air/marine service and obtaining easy access to Jeju after arriving in Korea) (3) travel convenience. These factors have a significant influence on travel satisfaction and intention to revisit to Jeju. Based on these results, this study suggests some policy implications to improve the revisiting rate of foreign package tourists.

Citation status

* References for papers published after 2022 are currently being built.