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A Diagnosis and Impact Model Analysis of Perceived Consumption Value and Selected Attributes of Cruise Tourism by Baby Boomers: Focused on Lifestyle Cluster Types

이종열 1 Lee, Hyung-ryong 1

1세종대학교

Excellent Accredited

ABSTRACT

Since their peak in 2015, newly retired baby boomers are estimated to be the core market for future cruise tourism on the basis of their high personal income. Using this assumption as a starting point, this study examined the lifestyles, consumption value, and selected cruise tourism attributes of samples from the baby boom generation. The results are as follows: 1) Perceived consumer value of Baby boomers is significantly different in clusters according to the type of personal lifestyle. However, detailed consumption value order to recognize clusters about the type of perceptual factors were the same for the social, functional and emotional value order. 2) Cabin service levels and supplementary services such as cruise tourism selected attributes, were all different depending on the type of lifestyle clusters in response to cruise facility management systems. 3) It was found that baby boomers perceive the value of consumption with functional, social and emotional values in order when purchasing cruise tourism goods. Furthermore, all consumption values affect the cruise control system facilities, cabin service levels and supplementary services system respectively according to cruise tourism selected attributes.

Citation status

* References for papers published after 2022 are currently being built.