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Perceptual and Behavioral Differences among Experience Economy Value-Based Groups: Focused on Deajeon Metropolitan Destination Visitors

Seohee Chang 1

1숙명여자대학교

Excellent Accredited

ABSTRACT

Several researchers have tried to develop dimensions and scales to manifest experience in a measurable form. However, little progress has been made in experience economy research, despite being a fundamentally important issue in the tourism context. The purpose of this study is to gain an in-depth understanding of experience economy rooted in the theory of experienced utility. This is achieved by examining the experience economy values (financial values) associated with experience types. Furthermore, this study examines if traveler trip patterns, perceptions, and behaviors differ among experience economy values-based groups. Out of a total of 613 respondents, the study sample includes 311 respondents. The respondents answered according to experience types and the financial values that they would prefer to have and pay. The data was analyzed using descriptive and ANOVA. The result shows that food, beverage and entertainment expenditures differ particularly. It also shows that four groups were generated by the experience economy values. A strategy in which food, beverage and entertainment blend will help maximize the amount that those in a high experience economy index spend.

Citation status

* References for papers published after 2022 are currently being built.