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The Roles of Smart Phone Application User Involvement, Information Value, Use Activities, and e-communication in Relation to Tourism Information

Sun, Qian-Rong 1 Cho, Mi-hea 2

1조장대학교
2세종대학교

Excellent Accredited

ABSTRACT

As a result of rapidly increased smart-phone application development, it is critical to identify the influential factors of the information search process of users. In addition, the communication activities in the circumstance of smart-phone application need to be identified. Therefore, the purpose of this paper is to investigate the relationships among the information involvement, information value, information search behavior, and the types of e-communication through a smart-phone application in relation to tourism information. A total of 1,040 data were collected from an on-site survey and 480 were analyzed using an SPSS program. The results indicate that the smart phone application user information search activities and types of e-communication should be significantly related to information involvement, perceived information value (hedonic, risk avoidance, utilitarian), and the use of language. This must be done while simultaneously controlling for demographic characteristics. Based on the results of this research, theoretical and practical implications of these findings are discussed.

Citation status

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