Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effect of Environmental Knowledge and Environmental Concern on the Purchase Intention of Eco-Friendly Wine: Focusing on the Moderating Role of Customer Involvement
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(3), pp.183-200
- DOI : 10.17086/JTS.2017.41.3.183.200
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
EULSOON RYU 1, 서상원 2, 김유경 3
1동서울대학교
2The Classic500 Hotel Pentaz
3강원대학교
Excellent Accredited
ABSTRACT
Environmental problems are caused directly and indirectly by the patterns of production by industries, patterns of consumer consumption and consumer behavior. The same patterns apply to the production and consumption of wine. An increase in environmental concern is a necessary requirement for future generations as is knowledge about the effects and consequences of ongoing environmental deterioration. The purpose of this study was to examine the effect of environmental knowledge and environmental concern on the purchase intention of eco-friendly wine. It was also proposed that involvement moderated the relationship between antecedents (i.e., environmental knowledge and environmental concern) purchase intention. This study was conducted using a survey of 197 customer-respondents who were selected using convenience sampling from January to March 2016. The collected data were analyzed using both SPSS 21.0 and Amos 18.0 statistical analysis programs. The results demonstrate that environmental knowledge had a positive effect on attitude and this attitude subsequently had a positive effect on purchase intention. On the contrary, eco-friendly concern had no positive effect on attitude. Moreover, it was found that customer involvement did not play a moderating role in the relationship between environmental knowledge, eco-friendly concern and attitude. The results of this study will provide useful information for both eco-friendly consumer management and wine marketing strategies. Finally, practical implications and suggestions for future research are discussed.
Statistics
-
515 Viewed
-
3 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
금지헌
/ 2009
/
The Validation of NEP Scale for Elementary School Students in Korea
/ 환경교육
/ 한국환경교육학회
22(4)
: 40~52
[journal]
고재윤
/ 2014
/
Predicting Wine Purchasing Intention Using Extended Model of Goal-directed Behavior
/ 관광학연구
/ 한국관광학회
38(4)
: 11~36
[journal]
김성수
/ 2010
/ 그린 마케팅과 식문화(食文化) 추세
/ 마케팅
44(9)
: 31~37
[journal]
김은경
/ 2015
/
The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions
/ 관광학연구
/ 한국관광학회
39(8)
: 291~311
[journal]
노미진
/ 2010
/
The Influence of the Environmental Concern and Environmental Knowledge on the Purchase Intention of Green IT Product: Considering Involvement
/ 대한경영학회지
/ 대한경영학회
23(1)
: 361~383
[journal]
라선아
/ 2011
/
Understanding the Dynamics of RPI Formation Process After Recovery of Failure by Adopting Extended Model of Justice-Recovery Disconfirmation -Customer Trust: Focusing on the Moderating Effect of Involvement
/ 소비자학연구
/ 한국소비자학회
22(3)
: 261~296
[journal]
민웅기
/ 2015
/
The Relations of Knowledge on Climate Change and Purchase Intention of Environment-friendly Tourism Products
/ 관광학연구
/ 한국관광학회
39(9)
: 91~111
[journal]
박경자
/ 2012
/
Effect of Environmental Awareness on Environmentally Friendly Consumption Behavior: Focused on Mediated Effect of Attitude toward the Environment
/ 정책분석평가학회보
/ 한국정책분석평가학회
22(3)
: 141~163
[journal]
박소진
/ 2007
/
A Study of the Effect of Health Motivation and Environmental Concern on Choosing Organic Food
/ 소비문화연구
/ 한국소비문화학회
10(4)
: 107~126
[journal]
박종구
/ 2012
/
Effect of Low-Carbon Environmental Information on Purchase Intention Toward Green Tourism Products
/ 관광학연구
/ 한국관광학회
36(2)
: 119~139
[web]
/ 2015
/ 양주 제친 와인... 주류 수입액 사상 첫 1위
/ 서울신문
/ http://www.seoul.co.kr/news/newsView.php?id=20150806019015
[web]
/ 2015
/ 친환경 와인과 함께 자연보호에 동참하세요
/ 세계일보
/ http://www.segye.com/content/html/2015/04/20/20150420003461.html
[journal]
손해경
/ 2014
/
A study on the relationship between outbound tourists' emotions and purchasing activities - Verifying the moderating effects of involvement -
/ 관광연구
/ 대한관광경영학회
29(4)
: 249~268
[journal]
송경숙
/ 2012
/
Effects of Wine Selection Attributes on Satisfaction and Repurchase Intention -Focused on the Moderating Effect of Wine Involvement-
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
12(5)
: 431~446
[book]
송지준
/ 2011
/ SPSS/AMOS 통계분석방법
[journal]
윤설민
/ 2010
/
A Study for Recognition about Cultural Heritage of Visitors in Bukaksan's Seoul Fortress: Focused on Modified New Environmental Paradigm(NEP) Scale
/ 관광레저연구
/ (사)한국관광레저학회
22(1)
: 133~150
[confproc]
이미남
/ 2016
/ 친환경식품 소비자의 관여도 수준에 따른 소비가치와 소비행동 특성 분석
/ 한국관광학회 국제학술발표대회 발표논문집
: 113~121
[journal]
이상협
/ 2003
/
A Study on Environment-Friendly Family Resource Management Behaviors, Environmental Consciousness, Knowledge, and Education
/ 한국가정관리학회지
/ 한국가정관리학회
21(1)
: 91~102
[journal]
이상희
/ 2012
/
The Effect of the Wine Consumers according to the level of Involvement in Perceived Risk and Information Search on Consumer Satisfaction
/ 외식경영연구
/ 한국외식경영학회
15(4)
: 297~319
[journal]
이소윤
/ 2011
/
A Study on Psychological Attitudes toward Nature of Tourists Visiting Temple
/ 관광학연구
/ 한국관광학회
35(5)
: 105~124
[journal]
이용기
/ 2010
/
The Impact of Environmental Objective and Subjective Knowledge on Pro-environmental Behaviors: Mediating Role of Environmental Affect
/ 경영학연구
/ 한국경영학회
39(5)
: 1177~1198
[journal]
이유경
/ 2014
/
The Impact of Chinese Consumers' Environmental Knowledge and Concern on Purchasing Intention to Green Products - Focusing on the Moderating Effect of Idiocentrism -
/ 무역연구
/ 한국무역연구원
10(3)
: 631~648
[journal]
이환의
/ 2012
/
The Structural Relationship of Perceived Value, Perceived Quality, Environmental Committment, Purchasing Attitude and Purchasing Intention of Organic Food Consumer
/ 관광학연구
/ 한국관광학회
36(3)
: 295~318
[journal]
이후석
/ 2013
/
The Influences of Tourists’ Environmental Perceptions on Satisfactions and Attitudes -The Case of New Environment Paradigm of Tourists to Slow city(Joan in Namyangju) -
/ 관광연구
/ 대한관광경영학회
28(3)
: 189~204
[journal]
Ajzen, I
/ 1991
/ The theory of planned behavior
/ Organizational Behavior and Human Decision Processes
50
: 179~211
[journal]
Ajzen, I
/ 2000
/ Attitudes and the attitude-behavior relation : Reasoned and automatic processes
/ European Review of Social Psychology
11(1)
: 1~33
[confproc]
Amyx, D
/ 1994
/ Influencers of purchase intentions for ecologically safe products: An exploratory study
/ Proceedings of the 1994 American Marketing Association’s Winter Educator’s Conference
: 341~
[journal]
Antil, J
/ 1984
/ Socially responsible consumers : Profile and implications for public policy
/ Journal of Macromarketing
4(2)
: 18~39
[journal]
Bamberg, S
/ 2003
/ How does environmental concern influence specific environmentally related behaviors? A new answer to an old question
/ Journal of Environmental Psychology
23(1)
: 21~32
[journal]
Bamberg, S
/ 2007
/ Twenty years after Hines, Hungerford, and Tomera : A new meta-analysis of psycho-social determinants of pro-environmental behaviour
/ Journal of Environmental Psychology
27(1)
: 14~25
[journal]
Barber, N
/ 2010
/ Wine tourism, environmental concerns, and purchase intention
/ Journal of Travel &Tourism Marketing
27(2)
: 146~165
[journal]
Barber, N
/ 2009
/ Wine consumers’ environmental knowledge and attitudes : Influence on willingness to purchase
/ International Journal of Wine Research
1(1)
: 59~72
[journal]
Bettman, J
/ 1980
/ Effects of prior knowledge and experience and phase of the choice process on consumer decision processes : A protocol analysis
/ Journal of Consumer Research
7(3)
: 234~248
[journal]
Borden, R
/ 1979
/ Determinants of environmentally responsible behavior
/ The Journal of Environmental Education
10(4)
: 35~39
[journal]
Bradley, J
/ 1999
/ Relationship between environmental knowledge and environmental attitude of high school students
/ The Journal of Environmental Education
30(3)
: 17~21
[journal]
Carmi, N
/ 2015
/ Transforming environmental knowledge into behavior : The mediating role of environmental emotions
/ The Journal of Environmental Education
46(3)
: 183~201
[journal]
Celsi, R
/ 1988
/ The role of involvement in attention and comprehension processes
/ Journal of Consumer Research
15(2)
: 210~224
[journal]
Chan, R
/ 2000
/ Antecedents of green purchases : A survey in China
/ Journal of Consumer Marketing
17(4)
: 338~357
[journal]
Chen, M
/ 2007
/ Consumer attitudes and purchase intentions in relation to organic foods in Taiwan : Moderating effects of food-related personality traits
/ Food Quality and Preference
18(7)
: 1008~1021
[journal]
De Groot, J
/ 2007
/ General beliefs and the theory of planned behavior : The role of environmental concerns in the TPB
/ Journal of Applied Social Psychology
37(8)
: 1817~1836
[journal]
Dunlap, R
/ 2000
/ Measuring endorsement of the new ecological paradigm : A revised NEP scale
/ Journal of Social Issues
56(3)
: 425~442
[journal]
Dunlap, R
/ 1978
/ The"new environmental paradigm"
/ The Journal of Environmental Education
9(4)
: 10~19
[journal]
Ellen, P
/ 1991
/ The role of perceived consumer effectiveness in motivating environmentally conscious behaviors
/ Journal of Public Policy & Marketing
10(2)
: 102~117
[book]
Engel, J
/ 1995
/ Consumer behavior
/ Dryder
[journal]
Fielding, K
/ 2012
/ Determinants of young Australians’ environmental actions : The role of responsibility attributions, locus of control, knowledge and attitudes
/ Environmental Education Research
18(2)
: 171~186
[journal]
Fransson, N
/ 1999
/ Environmental concern : Conceptual definitions, measurement methods, and research findings
/ Journal of Environmental Psychology
19(4)
: 369~382
[web]
GFK
/ 2007
/ Americans reach environmental turning point: Companies need to catch up according to GfK Roper Green Gauge
/ http://www.csrwire.com/press/press_release/15416-Americans-Reach-Environmental-Turning-Point-Companies-Needto-Catch-Up-According-to-Gfk-Roper-Green-Gauge-R-Study
[journal]
Gifford, R
/ 2014
/ Personal and social factors that influence pro‐environmental concern and behaviour : A review
/ International Journal of Psychology
49(3)
: 141~157
[journal]
Hines, J
/ 1987
/ Analysis and synthesis of research on responsible environmental behavior : A meta-analysis
/ The Journal of Environmental Education
18(2)
: 1~8
[journal]
Hollebeek, L
/ 2007
/ The influence of involvement on purchase intention for new world wine
/ Food Quality and Preference
18(8)
: 1033~1049
[journal]
Hu, Hsin-Hui
/ 2010
/ The dynamics of green restaurant patronage
/ Cornell Hospitality Quarterly
51(3)
: 344~362
[journal]
Hunter, L
/ 2004
/ The association between environmental perspective and knowledge and concern with species diversity
/ Society and Natural Resources
17(6)
: 517~532
[journal]
Husted, B
/ 2014
/ An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico
/ Journal of Business Research
67(5)
: 891~899
[journal]
Jane Luzar, E
/ 1995
/ Evaluating nature-based tourism using the new environmental paradigm
/ Journal of Agricultural and Applied Economics
27(2)
: 544~555
[journal]
Johnstone, M
/ 2015
/ Exploring the gap between consumers’ green rhetoric and purchasing behaviour
/ Journal of Business Ethics
132(2)
: 311~328
[journal]
Kalafatis, S
/ 1999
/ Green marketing and Ajzen's theory of planned behaviour : A cross-market examination
/ Journal of Consumer Marketing
16(5)
: 441~460
[journal]
Kim, Y
/ 2005
/ Antecedents of green purchase behavior : An examination of collectivism, environmental concern, and PCE
/ Advances in Consumer Research
32
: 592~599
[journal]
Kotchen, M
/ 2000
/ Environmental attitudes, motivations, and contingent valuation of nonuse values : A case study involving endangered species
/ Ecological Economics
32(1)
: 93~107
[journal]
Laroche, M
/ 2001
/ Targeting consumers who are willing to pay more for environmentally friendly products
/ Journal of Consumer Marketing
18(6)
: 503~520
[journal]
Leeming, F
/ 1993
/ Outcome research in environmental education : A critical review
/ The Journal of Environmental Education
24(4)
: 8~21
[journal]
Levine, D
/ 2012
/ Environmental attitudes, knowledge, intentions and behaviors among college students
/ The Journal of Social Psychology
152(3)
: 308~326
[journal]
Lin, L
/ 2006
/ The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions : An empirical study of insurance and catering services in Taiwan
/ Journal of Consumer Marketing
23(5)
: 248~265
[journal]
Mostafa, M
/ 2007
/ Gender differences in Egyptian consumers’ green purchase behaviour : The effects of environmental knowledge, concern and attitude
/ International Journal of Consumer Studies
31(3)
: 220~229
[journal]
Newhouse, N
/ 1990
/ Implications of attitude and behavior research for environmental conservation
/ The Journal of Environmental Education
22(1)
: 26~32
[journal]
Poortinga, W
/ 2004
/ Values, environmental concern, and environmental behavior a study into household energy use
/ Environment and Behavior
36(1)
: 70~93
[journal]
Pagiaslis, A
/ 2014
/ Green consumption behavior antecedents : Environmental concern, knowledge, and beliefs
/ Psychology & Marketing
31(5)
: 335~348
[journal]
Rasty, F
/ 2013
/ The impact of internet travel advertising design, tourists' attitude, and internet travel advertising effect on tourists' purchase intention : The moderating role of involvement
/ Journal of Travel & Tourism Marketing
30(5)
: 482~496
[book]
Russell, C
/ 2005
/ Environment, information and consumer behaviour
/ Edward Elgar Publishing
[journal]
Samdahl, D
/ 1989
/ Social determinants of environmental concern specification and test of the model
/ Environment and Behavior
21(1)
: 57~81
[journal]
Schahn, J
/ 1990
/ Studies of individual environmental concern the role of knowledge, gender, and background variables
/ Environment and Behavior
22(6)
: 767~786
[journal]
Sanchez-Franco, M
/ 2010
/ Virtual travel communities and customer loyalty : Customer purchase involvement and web site design
/ Electronic commerce research and applications
9(2)
: 171~182
[journal]
Schultz, P
/ 2001
/ The structure of environmental concern : Concern for self, other people, and the biosphere
/ Journal of Environmental Psychology
21(4)
: 327~339
[journal]
Schultz, P
/ 2005
/ Values and their relationship to environmental concern and conservation behavior
/ Journal of Cross-cultural Psychology
36(4)
: 457~475
[journal]
Stern, P
/ 2000
/ New environmental theories : Toward a coherent theory of environmentally significant behavior
/ Journal of Social Issues
56(3)
: 407~424
[book]
Stern, P
/ 1987
/ Managing scarce environmental resources
/ Wiley
[journal]
Tilikidou, I
/ 2007
/ The effects of knowledge and attitudes upon Greeks' pro‐environmental purchasing behaviour
/ Corporate Social Responsibility and Environmental Management
14(3)
: 121~134
[journal]
Zaichkowsky, J
/ 1985
/ Measuring the involvement construct
/ Journal of Consumer Research
12(3)
: 341~352