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The Effects of Role Ambiguity and Role Conflict in Medical Tourism Coordinator Work on Job Satisfaction and Job Performance

Jo, Seung-A 1

1대구가톨릭대학교

Excellent Accredited

ABSTRACT

This research identified the effects of role ambiguity and role conflict in medical tourism coordinator work on job satisfaction and job performance. Three hypotheses were formulated based on theoretical discussion and data collected from attendances at a job- training center for medical tourism coordinators. The results are summarized as follows. First, there were differences in the perception of role ambiguity, role conflict, job satisfaction and job performance between the group performing as medical tourism coordinators and doing other work and the group performing only medical tourism coordinator. Second, as the level of role ambiguity and role conflict increases, it has a negative influence on the 'aptitude and future possibilities' factor as it applies to job satisfaction factors. Third, as the level of 'aptitude and future possibilities' and 'organization support' factors grow higher, it has a positive influence on job performance. Findings from this study show that the role ambiguity and role conflict in medical tourism coordinator work managed to invigorate medical tourism. Therefore, the government, hospitals and medical tourism agencies need to suggest a system of role regulation. Specifically, an examination to adopt an employment quota system in hospitals and medical tourism agencies over a certain size needs to be established. They should also provide job descriptions and a system of promotion and education. Finally, they need a report line that ends at a superior.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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