Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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The Segmentation of Customers Dining Out: An Application of Latent Class Analysis(LCA)
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(4), pp.131~149
- DOI : 10.17086/JTS.2017.41.4.131.149
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
CHOI KYUWAN 1, Bang, Dohyung 2
1경희대학교 호텔관광대학 Hospitaly경영학부
2서울대학교
Excellent Accredited
ABSTRACT
The diversification of dining-out needs and consumer behavior has emerged as a key issue in marketing to segment and identify consumer groups. This study aims to segment and identify the dining-out consumer market using data from “The Consumer Behavior Survey for Food 2016” collected by the Korea Rural Economic Institute(KREI). In order to segment the dining-out market, we employed a Latent Class Analysis(LCA) selecting five categorical variables including “Expense, Motivation, Place, Frequency and Selection criteria” of Dining-out. As a result of the LCA, six classes were identified as being of an optimal number for markets. This paper provides the evidence necessary to profile the attributes of segmented markets respectively. Moreover, we analyzed segmented market distribution based on dining-out frequency and expense so that two areas have been identified as target consumer markets.
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