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Perception Analysis and Classification of FIT for a Guesthouse: Focused on Comparing Korean and Foreign Independent Tourists

Oh, Jeong-Keun 1

1Florida State University

Excellent Accredited

ABSTRACT

This study used Q methodology to compare, analyze and classify perception contents for a guesthouse as it relates to Korean FIT tourists and Foreign FIT tourists. The results of this research were two fold: First, Korean tourists can be classified into 4 types: type1 ‘Information exchange & communication’, type2 ‘Important special accommodation’, type3 ‘Alternative accommodation’, type4 ‘Travel convenience space’. Second, Foreign tourists can be also be classified four ways: type1 ‘Value efficiency space’, type2 ‘Communication exchange space’, type3 ‘Alternative accommodation for Foreign tourists’, and type4 ‘Interesting culture accommodation’. Common perceptions of Korean and Foreign tourists toward the Guesthouse were analyzed according to alternative accommodation and convenience efficiency space for travel. The discriminative perception focused on functional meaning in terms of Information exchange & the special accommodation needs of Korean tourists. Cultural exchange meaning as a communication exchange and the culture accommodation of foreign tourists were essential parts of this process. These findings offer several implications in terms of political growth and strategic planning for Guesthouses. These include the cultivation of an information system for Korean tourists and the composition of a cultural exchange space for foreign tourists.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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