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The Effect of the Pursuit for Existential Authenticity by Tourists on Their Preference for Independent Travel and Solo Travel: The Moderating Effect of Age

Changsup Shim 1 Kim, ChungAh 1

1가천대학교

Excellent Accredited

ABSTRACT

This study examined the impact of the sub-dimensions of existential authenticity on preference for independent travel and solo travel. It also analyzed the moderating effects of age in terms of the relationship that exists between existential authenticity and preference for independent travel and solo travel. To achieve the research objective, we surveyed 341 adults and analyzed the results using an exploratory factor analysis, multiple regression, and step-wise regression. The findings were as follows: First, both sub-dimensions of existential authenticity positively influenced preference for independent travel. Second, intra-personal authenticity positively influenced preference for solo travel while inter-personal authenticity did not significantly influence it. Third, age moderated the relationship between inter-personal authenticity and preferences for both types of travel. However, the relationship between intra-personal authenticity and preferences for both types of travels were not significantly moderated by age. These findings have both theoretical and practical implications, particularly in terms of the role of sub-dimensions of existential authenticity in the tourist experience.

Citation status

* References for papers published after 2022 are currently being built.