Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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The Effect of the Exhibition Servicescape on Perceived Crowding and Coping Behaviors among Attendees: The Moderating Role of Korean World Travel Fair Visitor Motivation
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(6), pp.167-190
- DOI : 10.17086/JTS.2017.41.6.167.190
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
han jin seok 1, Kim, Nam Jo 2
1
2한양대학교
Excellent Accredited
ABSTRACT
The purpose of this study is to explore relationships among exhibition servicescape, perceived crowding, coping behavior, satisfaction, and revisit intention based on extended crowing model of Manning(1999). This study also analyzed the moderating role of visit motivation on the relationship between exhibition servicescape and subsequent perceived crowding. To prove hypotheses, data were collected from 307 attendees who had visited the Korean World Travel Fair. The results of the study showed that there were statistically significant relationships among exhibition servicescape, perceived crowding, coping behavior, satisfaction, and revisit intention. It was found that knowledge-seeking and experience among the factors of visit motivation played the most important role in the relationship between exhibition servicescape and perceived crowding. Based on these findings, theoretical and practical implications are provided.
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