본문 바로가기
  • Home

A Study of Employer Branding Scale Development in Tourism and Hospitality Firms: Focusing on the Perspective of College Majors in Related Studies

Kim, ChungAh 1

1가천대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to develop an employer brand scale perceived by tourism/hospitality-major students in 4-year-colleges throughout the Korean regions of Kyonggi-do, Busan, Daejeon, and Kyungjoo. It is these students who are considered potential future employees of tourism/hospitality firms. A Google Online Survey was used to collect data from May 16ththrough June9th, 2017.A total of 561 surveys were collected with 560 surveys being used for analysis. EFA, CFA, reliability and validity tests were conducted using SPSS 23 and AMOS 23 versions. To obtain the study results, 56 survey question items were extracted with the following employer branding descriptions: employee-friendly, new-organizational culture, reputation and familiarity with the job environment employer brand, general welfare, extra benefits for the welfare employer brand, realistic information about the firms, school and alumni utilization, word-of-mouth concerning firm experiences, and the firm’s attitude toward job interviews throughout recruitment activities concerning the employer brand.

Citation status

* References for papers published after 2022 are currently being built.