A Study of Employer Branding Scale Development in Tourism and Hospitality Firms: Focusing on the Perspective of College Majors in Related Studies (관광기업 고용주브랜드 측정도구 개발 연구 -전공 대학생의 관점으로-)

Kim, ChungAh (김정아)

doi:10.17086/JTS.2017.41.8.137.153

A Study of Employer Branding Scale Development in Tourism and Hospitality Firms: Focusing on the Perspective of College Majors in Related Studies

Journal of Tourism Sciences
Abbr : JTS
2017, 41(8), pp.137-153
DOI : 10.17086/JTS.2017.41.8.137.153
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim, ChungAh ¹

¹가천대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to develop an employer brand scale perceived by tourism/hospitality-major students in 4-year-colleges throughout the Korean regions of Kyonggi-do, Busan, Daejeon, and Kyungjoo. It is these students who are considered potential future employees of tourism/hospitality firms. A Google Online Survey was used to collect data from May 16ththrough June9th, 2017.A total of 561 surveys were collected with 560 surveys being used for analysis. EFA, CFA, reliability and validity tests were conducted using SPSS 23 and AMOS 23 versions. To obtain the study results, 56 survey question items were extracted with the following employer branding descriptions: employee-friendly, new-organizational culture, reputation and familiarity with the job environment employer brand, general welfare, extra benefits for the welfare employer brand, realistic information about the firms, school and alumni utilization, word-of-mouth concerning firm experiences, and the firm’s attitude toward job interviews throughout recruitment activities concerning the employer brand.

KEYWORDS

Employer branding, Scale development, Tourism/hospitality major student

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study of Employer Branding Scale Development in Tourism and Hospitality Firms: Focusing on the Perspective of College Majors in Related Studies

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study of Employer Branding Scale Development in Tourism and Hospitality Firms: Focusing on the Perspective of College Majors in Related Studies

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.