2017, Vol.41, No.8

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study examined the effect of the THAAD political conflict between South Korea and China on the travel decision-making process of tourists who had planned to travel to Korea or China, using a case study. The results of the study were that research participants appeared to feel anxiety upon recognizing the political conflict between Korea and China. The cause of the anxiety was attributable to a conflict of values resulting from the possibility of physical and psychological violence. As research participants predicted the possibility of danger and gathered information it tended to affect whether they took or canceled their trip. Their choice at this moment can be interpreted by applying the self-categorization theory. The research participants who were influenced by social identity were more likely to cancel their trip according to their social values. On the contrary, those participants influenced by personal identity took or canceled their trip according to personal values. The socio-psychological background of Koreans and Chinese should be taken into consideration throughout this self-categorization.

The research results demonstrate that a work-life balance is related to factors associated with individual and organizational efficiency in terms of organizational commitment, job satisfaction and turnover intention. The results were obtained from a survey conducted using questionnaires distributed to employees working in the hospitality industry throughout Busan. A total of 325 questionnaires were used for final analysis. The results of empirical analysis identified three sub factors of work life balance among hospitality industry employees and these were: work-family, work-leisure and work-growth. Among them, work-leisure and work-growth were proven to have a positive effect on affective commitment. Moreover, affective commitment was found to have a positive effect on job satisfaction while having a negative effect on turnover intention. Additionally, multiple group analysis was conducted on the level of awareness of social support. The results were that superior support affected employee commitment. However, colleague support did not lead to a moderating effect. The study showed that young employees in the hospitality business prefer a work environment in which they can control their own lives through a work life balance. The research results indicate that businesses would increase their employee commitment and performance by improving their individual quality of life.

The purpose of this study is to identify the relationship between a horse rider’s intention of participation as leisure activity and behavioral persistence based on the theory of planned behavior. To this end, convenient sampling surveys were distributed among those residing in the Daegu and Gyeongbuk regions who had participated in horse riding for six months or longer during the period between May 1 and 29, 2015. 176 usable survey sheets were collected out of a total of 280 sheets that were distributed. Out of those collected sheets, 162 survey sheets were used for empirical analysis after removing 14 unreliable answer sheets. The study found that the attitude toward horse riding and the perceived behavioral control both had a significant positive effect on the intention to continuously participate in horse riding and that continuous participating intention and perceived behavioral control have a significant positive (+) effect on behavioral persistence. On the other hand, subjective norms turn out to have no significant effect on the intention to participate continuously. These results suggest that an individual's attitude and perceived behavioral control concerning participation in horse riding have a significant effect on continuous participation intent and the behavioral persistence for participating in horse riding.