@article{ART002257477},
author={Lee Don-jae and Hwang， Ho-jong},
title={A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2017},
volume={41},
number={8},
pages={237-256},
doi={10.17086/JTS.2017.41.8.237.256}
TY - JOUR
AU - Lee Don-jae
AU - Hwang， Ho-jong
TI - A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015
JO - Journal of Tourism Sciences
PY - 2017
VL - 41
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 237
EP - 256
SN - 1226-0533
AB - This longitudinal study focuses on foreign tourists and investigates their overall satisfaction, intention to revisit, and intention to recommend Korea as a destination. The change in the image of Korea held by foreign tourists in 2007, 2011 and 2015 was examined using an Ordered Logit Model. On average, the values of the four response variables generally increased as they approached the year 2015. For all four variables, female student visitors in their 20’s responded most favorably. Female and student groups also gave the highest number of referrals. Asian visitors, including those from China and Japan, showed low ratings in general, while visitors from North America and Europe showed high ratings. In China, North America, and Europe, gender difference was insignificant, whereas Japan demonstrated a sizable and significant gender difference. The continents that showed the greatest magnitude of marginal effects were Europe and North America where income earners’ revisit intention and image change were greater than that of the students.
KW - Ordered logit model;Longitudinal study;Foreign tourists visiting Korea;Overall satisfaction;Intention to revisit;Intention to recommend;Degree of image change
DO - 10.17086/JTS.2017.41.8.237.256
ER -
Lee Don-jae and Hwang， Ho-jong. (2017). A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015. Journal of Tourism Sciences, 41(8), 237-256.
Lee Don-jae and Hwang， Ho-jong. 2017, "A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015", Journal of Tourism Sciences, vol.41, no.8 pp.237-256. Available from: doi:10.17086/JTS.2017.41.8.237.256
Lee Don-jae, Hwang， Ho-jong "A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015" Journal of Tourism Sciences 41.8 pp.237-256 (2017) : 237.
Lee Don-jae, Hwang， Ho-jong. A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015. 2017; 41(8), 237-256. Available from: doi:10.17086/JTS.2017.41.8.237.256
Lee Don-jae and Hwang， Ho-jong. "A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015" Journal of Tourism Sciences 41, no.8 (2017) : 237-256.doi: 10.17086/JTS.2017.41.8.237.256
Lee Don-jae; Hwang， Ho-jong. A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015. Journal of Tourism Sciences, 41(8), 237-256. doi: 10.17086/JTS.2017.41.8.237.256
Lee Don-jae; Hwang， Ho-jong. A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015. Journal of Tourism Sciences. 2017; 41(8) 237-256. doi: 10.17086/JTS.2017.41.8.237.256
Lee Don-jae, Hwang， Ho-jong. A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015. 2017; 41(8), 237-256. Available from: doi:10.17086/JTS.2017.41.8.237.256
Lee Don-jae and Hwang， Ho-jong. "A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015" Journal of Tourism Sciences 41, no.8 (2017) : 237-256.doi: 10.17086/JTS.2017.41.8.237.256
