Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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A Study on the Behavioral Adherence of Horse Riding Participants from the Perspective of the Theory of Planned Behavior
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(8), pp.53-70
- DOI : 10.17086/JTS.2017.41.8.53.70
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Kim, Bo-Kyung 1, Noh, Jeonghee 1
1대구대학교
Excellent Accredited
ABSTRACT
The purpose of this study is to identify the relationship between a horse rider’s intention of participation as leisure activity and behavioral persistence based on the theory of planned behavior. To this end, convenient sampling surveys were distributed among those residing in the Daegu and Gyeongbuk regions who had participated in horse riding for six months or longer during the period between May 1 and 29, 2015. 176 usable survey sheets were collected out of a total of 280 sheets that were distributed. Out of those collected sheets, 162 survey sheets were used for empirical analysis after removing 14 unreliable answer sheets. The study found that the attitude toward horse riding and the perceived behavioral control both had a significant positive effect on the intention to continuously participate in horse riding and that continuous participating intention and perceived behavioral control have a significant positive (+) effect on behavioral persistence. On the other hand, subjective norms turn out to have no significant effect on the intention to participate continuously. These results suggest that an individual's attitude and perceived behavioral control concerning participation in horse riding have a significant effect on continuous participation intent and the behavioral persistence for participating in horse riding.
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