Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Does the Corporate Social Responsibility of a Consumer Cooperative Affect the Consumer’s Purchase Intention?: Focusing on the Comparison of Member and Non-member
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(9), pp.129-150
- DOI : 10.17086/JTS.2017.41.9.129.150
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Kim Hyeon Cheol 1, 장현정 1, Jung-Tak, Lee 2
1중앙대학교
2경기대학교 관광종합연구소
Excellent Accredited
ABSTRACT
The purpose of the study is to analyze the effect of social responsibility in a consumer’s cooperative on social connectedness, the purchase intention of organic foods, the consumer’s cooperative image and the joining presence of consumer’s cooperatives. The findings of the study were as follows: 1) Philanthropic activity which was a sub-dimension of corporate social responsibility and this had a significant positive effect on social connectedness. 2) Economic·ethical activity which was a sub-dimension of corporate social responsibility had a significant positive effect on social connectedness. 3) Social Connectedness had a significant positive effect on cooperative image and purchase intention. 4) Cooperative image had no significant effect on purchase intension. These research findings suggest that significant efforts to seek a direction for effective marketing strategies will contribute to a consumer's cooperative composed of socially responsible activities.
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