본문 바로가기
  • Home

Does the Corporate Social Responsibility of a Consumer Cooperative Affect the Consumer’s Purchase Intention?: Focusing on the Comparison of Member and Non-member

Kim Hyeon Cheol 1 장현정 1 Jung-Tak, Lee 2

1중앙대학교
2경기대학교 관광종합연구소

Excellent Accredited

ABSTRACT

The purpose of the study is to analyze the effect of social responsibility in a consumer’s cooperative on social connectedness, the purchase intention of organic foods, the consumer’s cooperative image and the joining presence of consumer’s cooperatives. The findings of the study were as follows: 1) Philanthropic activity which was a sub-dimension of corporate social responsibility and this had a significant positive effect on social connectedness. 2) Economic·ethical activity which was a sub-dimension of corporate social responsibility had a significant positive effect on social connectedness. 3) Social Connectedness had a significant positive effect on cooperative image and purchase intention. 4) Cooperative image had no significant effect on purchase intension. These research findings suggest that significant efforts to seek a direction for effective marketing strategies will contribute to a consumer's cooperative composed of socially responsible activities.

Citation status

* References for papers published after 2022 are currently being built.